thetruth.com: Homeless

truth found
In 1995 a major tobacco company planned to boost cigarette sales by targeting homeless people. They called their plan "Project SCUM: Sub Culture Urban Marketing."
thetruth.com

Agency: Crispin Porter + Bogusky, Miami, USA
Creative Director: Ron Lawner, Pete Favat, Alex Bogusky, John Kearse, Tom Adams
Copywriter: Marc Einhorn
Art Director: Mike Costello

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4 comments

spotbot's picture
spotbot
77 pencils

i gotta stop smokin, not coz of these ads though

Mabakima's picture
Mabakima
84 pencils

Tell me something I don't know about cigarette smoking. This campaign did just that. Great.

popdistortion's picture
popdistortion
1596 pencils

What is the objective of these ads? Sue your tobacco company because there a bunch of idiots? Doesn't make me stop smoking. Nice layout though, interesting facts.

Mabakima's picture
Mabakima
84 pencils

The objective is to look at smoking from a larger point of view. The aim of the "truth" campaign is not to make you stop smoking but rather to put an evil face behind the whole tobacco marketing machinery so that public opinion will force policy makers and lawmakers to make it harder for tobacco companies to sell cigarettes, especially to the youth.

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