Advertising Agency: age. comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Art Director: Andre Fukumoto
Copywriter: Charles Faria
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34 Comments
Eyecatching, but drops looks like spermatozoa
i'm sure the drops intend to show the speed when you are sliding down... but yes, they look like the sperms unloaded on a woman's body... which is nice, i believe
I agree, this is why it's eyecatchy.. And idea of campaign is very nice.
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I'm sorry to contradict, but it doesn't. Consistency and color doesn't match.
Great idea. Agree with Mantufayo for the water drops.
Simple ideas are the best !
OMG u guys are way 2 degenerate stop searching for things that are not there! those are water drops and thats it!!!!! its nice although the lighting its kind of weird huh?! is this indoors? if not it should have been sunlight over his/her body! no?!
nice
what about the copy?
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It dosent need one, the idea is clear :)
don't agree with the sperm subject (maybe with the "sperms unloaded on a woman's body... which is nice, i believe" from satrianee)...
i think the visual is ok, the idea is fine and clear, and doesn't need a copy at all...
I guess it is just how water drops look when the move over the body - that's all. It denotes speed of descent. Nice simple way to tell that there are thrilling rides at the water park.
~~this paranoid survived!~~
I Like it too much!!!
Obvious!
withalltherespects
It's kind of annoying that the logo is not centered. :s
And I dont agree with the sperm thing...
I guess the problem of the sperm thing is, the lighting looks like in bed room rather than outdoor...
that's absolutely right. the light is a bit confusing
For those that find it spermy, try it.
You'll come to the conclusion this looks like water :)
It's just ok. It's a 'first round' idea.
over-retouching made it the water "look" like cum to other eyes... nice idea though...
Controversial ad!! clarity is always better.
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and what if she/he was actually upside down when they took the picture? haha that would be a nice solution... great idea! i got it quickly.
Nice idea
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the appeal of the ad is not suitable for a amusement park
and the sperm idea on the visual would have very well gone with a viagra ad
i agree about the light problem that it would've be more light as it suppose to be outdoor park , the other thing is that sperms is not colorless i guess :D so it is way too far to be sperms it doesn't look like sperms at all to me
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What's sperm?! It's pity when some ppl die to look imaginative.
And yes, I know you all are genius to got the idea without copy, but there SHOULD have been copy, though.
Clever. . . clever indeeed.
This is not sperm! Come on! This is not the idea!!!! Idea is simple and clear. Fun and vertigo in the water. And i love it.
Why are you people so complicated?????
Whoa ho! Bow chicka wow.
Seen the whole drop thing to express speed before...
Nothing new...
Before you say it looks like sperm on skin, for God's sake, once in your life take a glance at how sperm on skin looks like... It's water.
Simple and great
would be better with a less muscled and less adult belly (aqua parks are for fun not for sports). and all the water drops should be on the move, not just the big ones..
funny idea, but does it really create a feeling that i want to go to a water park? every water park has fast slides. there is no selling point in this ad which will drive me to the specific water park. and let's face it, it's not THAT outstanding that i really will remember it.