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Belly

Agency: 
Published/Aired: 
February 2010
22386
Description: 

Print advertisment created by age., Brazil for Thermas Water Park, within the category: Recreation, Leisure.

Advertising Agency: age. comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Art Director: Andre Fukumoto
Copywriter: Charles Faria

Comments (32)

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Highest Rated

Guest's picture
Guest

funny idea, but does it really create a feeling that i want to go to a water park? every water park has fast slides. there is no selling point in this ad which will drive me to the specific water park. and let's face it, it's not THAT outstanding that i really will remember it.

Mantufayo's picture
Mantufayo
Activity Score 580

Eyecatching, but drops looks like spermatozoa

satrianee's picture
satrianee
Activity Score 3748

i'm sure the drops intend to show the speed when you are sliding down... but yes, they look like the sperms unloaded on a woman's body... which is nice, i believe

mikeelrapido's picture
mikeelrapido
Activity Score 1929

I agree, this is why it's eyecatchy.. And idea of campaign is very nice.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

ivan's picture
ivan

I'm sorry to contradict, but it doesn't. Consistency and color doesn't match.

Hibon's picture
Hibon
Activity Score 3736

Great idea. Agree with Mantufayo for the water drops.

Simple ideas are the best !

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

OMG u guys are way 2 degenerate stop searching for things that are not there! those are water drops and thats it!!!!! its nice although the lighting its kind of weird huh?! is this indoors? if not it should have been sunlight over his/her body! no?!

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19533

nice

xcreativity's picture
xcreativity
Activity Score 2374

what about the copy?

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

J Designer's picture
J Designer
Activity Score 2420

It dosent need one, the idea is clear :)

pez's picture
pez
Activity Score 1804

don't agree with the sperm subject (maybe with the "sperms unloaded on a woman's body... which is nice, i believe" from satrianee)...
i think the visual is ok, the idea is fine and clear, and doesn't need a copy at all...

tantrik_indian's picture
tantrik_indian
Activity Score 953

I guess it is just how water drops look when the move over the body - that's all. It denotes speed of descent. Nice simple way to tell that there are thrilling rides at the water park.

~~this paranoid survived!~~

Najem's picture
Najem
Activity Score 18

I Like it too much!!!

Adaddicted's picture
Adaddicted
Activity Score 3435

Obvious!

withalltherespects

Imagepro's picture
Imagepro
Activity Score 112

It's kind of annoying that the logo is not centered. :s
And I dont agree with the sperm thing...

jimmymars's picture
jimmymars
Activity Score 58

For those that find it spermy, try it.

You'll come to the conclusion this looks like water :)

thedesignaddict's picture
thedesignaddict
Activity Score 5403

It's just ok. It's a 'first round' idea.

michelangelo's picture
michelangelo
Activity Score 660

over-retouching made it the water "look" like cum to other eyes... nice idea though...

CopyRight's picture
CopyRight
Activity Score 713

Controversial ad!! clarity is always better.

shampooideas's picture
shampooideas
Activity Score 3

and what if she/he was actually upside down when they took the picture? haha that would be a nice solution... great idea! i got it quickly.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice idea

kripaakar's picture
kripaakar
Activity Score 522

the appeal of the ad is not suitable for a amusement park

kripaakar's picture
kripaakar
Activity Score 522

and the sperm idea on the visual would have very well gone with a viagra ad

mosho's picture
mosho
Activity Score 298

i agree about the light problem that it would've be more light as it suppose to be outdoor park , the other thing is that sperms is not colorless i guess :D so it is way too far to be sperms it doesn't look like sperms at all to me

Mohamed El Mahdy
www.sketchescs.com

LeeMoh's picture
LeeMoh
Activity Score 424

What's sperm?! It's pity when some ppl die to look imaginative.

And yes, I know you all are genius to got the idea without copy, but there SHOULD have been copy, though.

dave.swanson's picture
dave.swanson
Activity Score 127

Clever. . . clever indeeed.

silvi's picture
silvi
Activity Score 4172

This is not sperm! Come on! This is not the idea!!!! Idea is simple and clear. Fun and vertigo in the water. And i love it.
Why are you people so complicated?????

pantspantsrevolution's picture
pantspantsrevolution
Activity Score 24

Whoa ho! Bow chicka wow.

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Seen the whole drop thing to express speed before...

Nothing new...

Dzsoi's picture
Dzsoi
Activity Score 8490

Before you say it looks like sperm on skin, for God's sake, once in your life take a glance at how sperm on skin looks like... It's water.

elfede's picture
elfede
Activity Score 140

Simple and great

advertising ninja's picture
advertising ninja
Activity Score 616

would be better with a less muscled and less adult belly (aqua parks are for fun not for sports). and all the water drops should be on the move, not just the big ones..

Guest's picture
Guest

funny idea, but does it really create a feeling that i want to go to a water park? every water park has fast slides. there is no selling point in this ad which will drive me to the specific water park. and let's face it, it's not THAT outstanding that i really will remember it.

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