ThermaCELL Mosquito Repellent: Picnic

Mosquito problems? ThermaCELL is your most effective portable protection against mosquitoes and black flies. The device chases away up to 98 percent of stinging insects within a radius of 4.5 meters, and outdoor applications are virtually unlimited. Protect yourself from mosquitoes - all over!

Advertising Agency: Nyehoder, Oslo, Norway
Art Director: Jason Kinsella
Copywriter: Trygve Lorentzen
Photographer: Marcel Leliënhof
Published: November, 2009

10 comments

hidearshake's picture
hidearshake
132 pencils

Where there is smoke, mosquitoes won’t come. Because smoke (from wood, dung, etc.)works as a repellent in the third world countries. So I think a little attention would have been given to it. Otherwise, it’s nice. And funny.

sold's picture
sold
3219 pencils

in the first world countries smoke does not work as a repellent?
oh, yes, insects from the first world like smoke so much that they even create more and more smoke and put all in our enviroment.
clap clap.

Emanresu's picture
Emanresu
2150 pencils

I believe that you two are in agreement and do not notice it. What hidearshake may have been doing is complimenting the ad, but stating that he believes a lot of attention and thought did not go into the image. His statement is why is the guy hiding from mosquitoes if there are franks cooking to the right of him with smoke rising? If smoke is used to repel mosquitoes in a third world country then it should work anywhere.

chris myles's picture
chris myles
429 pencils

I totally agree with Hidearshake.

Dr_Mudler's picture
Dr_Mudler
171 pencils

design wise i think its not balanced enough

-The Color of Life Depends on You-

sold's picture
sold
3219 pencils

about the ad: forced.

swamijivanutsav's picture
swamijivanutsav
122 pencils

again ... no comments, since much better could be done to highlight the product attributes.

silvi's picture
silvi
4172 pencils

Amateur photo.

michdec's picture
michdec
440 pencils

why is he having a picnic with so much food by himself?

rolling.stone's picture
rolling.stone
2740 pencils

apart of smoke factor, its funny & cool

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