The Wines of British Columbia: Blind

Our land revealed

The Wines of British Columbia

Advertising Agency: Pearly&White Communications, Vancouver, Canada

Creatives:

Creative Director / Photography / Retouch: Ken McCarty

Creative Director: Blair Dewan @ Elephant Ideas

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12 comments

Roger Keynes's picture
Roger Keynes
5497 pencils

Kinda dull idea.
And piss poor Photoshop.

Will Think for Salary

NamalG's picture
NamalG
44 pencils

bad photoshop!

quokkies's picture
quokkies
251 pencils

I think the campaign say that the wine was made by natural grape and mineral water.
Photoshop is poor but the idea is temporary ok. Cheers

alexander_bickov's picture
alexander_bickov
3279 pencils

Bad photoshop, nice idea

djinnn's picture
djinnn
39 pencils

when I see something like this, I think of a college kid, not an agency

WillyLatasa's picture
WillyLatasa
616 pencils

So? Is that a bad thing? How do you started as an art director? Not being a student? You started as a pro from the beginning? Where are you working? Where's your work published?

"Bright ideas bring better results"

nomi49's picture
nomi49
18 pencils

I agree. Everybody starts from zero. Nobody is a pro from the beginning. But for your big product campaign you won't pay a rookie who can't even Photoshop? Would you?

ivan's picture
ivan

Maybe he refers to the work being fresh as student work.

Ivan Raszl, admin of AotW

Marlus Lau's picture
Marlus Lau
1806 pencils

what?

zerocool's picture
zerocool
455 pencils

Bad line, bad photoshop....nice idea.

I critique bad work, I dont do good work.

checkhill's picture
checkhill
465 pencils

absolute silhouette?

red-red's picture
red-red
66 pencils

I love wine. I don't like this campaign. visual photoshop/retouching is so bad in details.

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