The Wines of British Columbia: Blind

Our land revealed

The Wines of British Columbia

Advertising Agency: Pearly&White Communications, Vancouver, Canada


Creative Director / Photography / Retouch: Ken McCarty

Creative Director: Blair Dewan @ Elephant Ideas

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Roger Keynes's picture
Roger Keynes
5498 pencils

Kinda dull idea.
And piss poor Photoshop.

Will Think for Salary

NamalG's picture
44 pencils

bad photoshop!

quokkies's picture
251 pencils

I think the campaign say that the wine was made by natural grape and mineral water.
Photoshop is poor but the idea is temporary ok. Cheers

alexander_bickov's picture
3279 pencils

Bad photoshop, nice idea

djinnn's picture
39 pencils

when I see something like this, I think of a college kid, not an agency

WillyLatasa's picture
616 pencils

So? Is that a bad thing? How do you started as an art director? Not being a student? You started as a pro from the beginning? Where are you working? Where's your work published?

"Bright ideas bring better results"

nomi49's picture
18 pencils

I agree. Everybody starts from zero. Nobody is a pro from the beginning. But for your big product campaign you won't pay a rookie who can't even Photoshop? Would you?

ivan's picture

Maybe he refers to the work being fresh as student work.

Ivan Raszl, admin of AotW

Marlus Lau's picture
Marlus Lau
1807 pencils


zerocool's picture
455 pencils

Bad line, bad photoshop....nice idea.

I critique bad work, I dont do good work.

checkhill's picture
465 pencils

absolute silhouette?

red-red's picture
66 pencils

I love wine. I don't like this campaign. visual photoshop/retouching is so bad in details.

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