The Walrus: Most people don't get it.

Advertising Agency: Wax, Calgary, AB, Canada
Creative Director: Joe Hospodarec
Design Director: Monique Gamache
Designer: Theresa Kwan
Art Director: Brad Connell
Copywriter: Max May
Published: May 2012

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5 comments

Temple's picture
Temple
9613 pencils

Most people don't get the origins of hockey? That's hilarious.

Nike Diesel's picture
Nike Diesel
13339 pencils

+1 :)

kleenex's picture
kleenex
22828 pencils

I like the concept.

mk86's picture
mk86
84 pencils

I love it! It's thought-provoking, interesting, and different.

Meg

metis's picture
metis
413 pencils

Great copy, nice campaign.

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