The Walrus: Most people don't get it.

Advertising Agency: Wax, Calgary, AB, Canada
Creative Director: Joe Hospodarec
Design Director: Monique Gamache
Designer: Theresa Kwan
Art Director: Brad Connell
Copywriter: Max May
Published: May 2012

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5 comments

9453 pencils

TempleMonday, June 25, 2012 - 10:01

Most people don't get the origins of hockey? That's hilarious.

13048 pencils

Nike DieselTuesday, June 26, 2012 - 11:25

+1 :)

15900 pencils

kleenexMonday, June 25, 2012 - 16:45

I like the concept.

84 pencils

mk86Monday, June 25, 2012 - 19:04

I love it! It's thought-provoking, interesting, and different.

Meg

350 pencils

metisTuesday, June 26, 2012 - 08:15

Great copy, nice campaign.

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