The Voir Restaurant Guide: Veggies

We’re happy to get Quebecers salivating for 18 years.

Publicis Montreal has created a new campaign for the 2014 Voir Restaurant Guide. This year, the cover goes to top chef, Jean-Luc Boulay (Le Saint-Amour and Chez Boulay in Quebec City). The latest edition is more complete than ever, offering a Gourmet Guide featuring local artisans for take-home fare and the Restaurant Guide with reviews of over 700 Quebec eateries.
 To mark the event, the campaign revolves around the theme: 18 years+.

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Client Services: Mélina Tessier
Art Director: Carl Robichaud
Copywriter: Nicolas Massey
Photographer: Leda & St. Jacques / Rodeo
Production: Rodeo

Food Stylist: Blake Mackay
Assistant Photographer: Martin Lacroix

Retouch and Digital Assistant: Yanive Nizard-Lafrance


bardhanjoy's picture
176 pencils


Joydeep Bardhan

kleenex's picture
34632 pencils

I'm with you...

andylefty's picture
4539 pencils

Where the hell are these brave clients when a good idea is suggested?

faissalo's picture
733 pencils

Search: "Define sarcasm"

1 - "This ad is clever, refreshing, witty"

2 - "Sexual food hasn't been done to death at all"

rrsquare's picture
65 pencils

I agree! It is fun. It made me chuckle.

bardhanjoy's picture
176 pencils

search" "Define advertisement"

Joydeep Bardhan

your mom's picture
your mom
734 pencils

bad as fuck

Don't argue with your mom!

Herradura's picture
19 pencils

My, my... aren't we clever. Such infantile and sophomoric humor. Oh! I know, lets post it on Ads of the World that will really help the agency's reputation.

dragwagon's picture
38 pencils

It's sssssssuck ! Loooool

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