The Voir Restaurant Guide: Sweet potato

We’re happy to get Quebecers salivating for 18 years.

Publicis Montreal has created a new campaign for the 2014 Voir Restaurant Guide. This year, the cover goes to top chef, Jean-Luc Boulay (Le Saint-Amour and Chez Boulay in Quebec City). The latest edition is more complete than ever, offering a Gourmet Guide featuring local artisans for take-home fare and the Restaurant Guide with reviews of over 700 Quebec eateries.
 To mark the event, the campaign revolves around the theme: 18 years+.

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Client Services: Mélina Tessier
Art Director: Carl Robichaud
Copywriter: Nicolas Massey
Photographer: Leda & St. Jacques / Rodeo
Production: Rodeo

Food Stylist: Blake Mackay
Assistant Photographer: Martin Lacroix

Retouch and Digital Assistant: Yanive Nizard-Lafrance

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bardhanjoy's picture
176 pencils

Visually I don't like any portion of it.

Joydeep Bardhan

Ashutosh Jaiswal's picture
Ashutosh Jaiswal
4 pencils

Totally agree! Replacing privates with food has gone horribly wrong here.


faissalo's picture
683 pencils

Search: "Define sarcasm"

1 - "This ad is clever, refreshing, witty"

2 - "Sexual food hasn't been done to death at all"

bardhanjoy's picture
176 pencils

Search "Define advertisement"

Joydeep Bardhan

squareminded's picture
20 pencils

Really? Like ...Really? this is the best that they could come up with? Poor idea, poor design, and at the end do they really think that everything is around sex? too bad there isn't a way to subtract stars...

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