The Voir Restaurant Guide: Melons

We’re happy to get Quebecers salivating for 18 years.

Publicis Montreal has created a new campaign for the 2014 Voir Restaurant Guide. This year, the cover goes to top chef, Jean-Luc Boulay (Le Saint-Amour and Chez Boulay in Quebec City). The latest edition is more complete than ever, offering a Gourmet Guide featuring local artisans for take-home fare and the Restaurant Guide with reviews of over 700 Quebec eateries.
 To mark the event, the campaign revolves around the theme: 18 years+.

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Client Services: Mélina Tessier
Art Director: Carl Robichaud
Copywriter: Nicolas Massey
Photographer: Leda & St. Jacques / Rodeo
Production: Rodeo

Food Stylist: Blake Mackay
Assistant Photographer: Martin Lacroix

Retouch and Digital Assistant: Yanive Nizard-Lafrance

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7 comments

bardhanjoy's picture
bardhanjoy
176 pencils

NO!

Joydeep Bardhan

faissalo's picture
faissalo
733 pencils

Search: "Define sarcasm"

1 - "This ad is clever, refreshing, witty"

2 - "Sexual food hasn't been done to death at all"

faissalo's picture
faissalo
733 pencils

I wish there was a below zero stars vote

bardhanjoy's picture
bardhanjoy
176 pencils

I can smell an angry artist burning somewhere.

Joydeep Bardhan

bardhanjoy's picture
bardhanjoy
176 pencils

Who can search "Define advertisement"

Joydeep Bardhan

your mom's picture
your mom
601 pencils

terrible

Tom Megginson's picture
Tom Megginson
448 pencils

They could have at least found food that looked naturally genital, instead of this awkward manipulation:

http://instagram.com/p/dZcyeIK9Uy/
http://instagram.com/p/dZcyeIK9Uy/

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