The Voir Restaurant Guide: Meat

We’re happy to get Quebecers salivating for 18 years.

Publicis Montreal has created a new campaign for the 2014 Voir Restaurant Guide. This year, the cover goes to top chef, Jean-Luc Boulay (Le Saint-Amour and Chez Boulay in Quebec City). The latest edition is more complete than ever, offering a Gourmet Guide featuring local artisans for take-home fare and the Restaurant Guide with reviews of over 700 Quebec eateries.
 To mark the event, the campaign revolves around the theme: 18 years+.

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Client Services: Mélina Tessier
Art Director: Carl Robichaud
Copywriter: Nicolas Massey
Photographer: Leda & St. Jacques / Rodeo
Production: Rodeo

Food Stylist: Blake Mackay
Assistant Photographer: Martin Lacroix

Retouch and Digital Assistant: Yanive Nizard-Lafrance

December, 2013


bardhanjoy's picture
176 pencils


Joydeep Bardhan

faissalo's picture
728 pencils

I prefer anything on earth over this

Nice init

dragwagon's picture
38 pencils

Good one.

NY Belfry's picture
NY Belfry
1045 pencils

This is just full-blown disturbing. The meat is not doing this image any more justice.

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