December 2013

Publicis Montreal has created a new campaign for the 2014 Voir Restaurant Guide. This year, the cover goes to top chef, Jean-Luc Boulay (Le Saint-Amour and Chez Boulay in Quebec City). The latest edition is more complete than ever, offering a Gourmet Guide featuring local artisans for take-home fare and the Restaurant Guide with reviews of over 700 Quebec eateries.
 To mark the event, the campaign revolves around the theme: 18 years+.

Print advertisment created by Publicis, Canada for The Voir Restaurant Guide, within the category: Media.

We’re happy to get Quebecers salivating for 18 years.

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Client Services: Mélina Tessier
Art Director: Carl Robichaud
Copywriter: Nicolas Massey
Photographer: Leda & St. Jacques / Rodeo
Production: Rodeo

Food Stylist: Blake Mackay
Assistant Photographer: Martin Lacroix

Retouch and Digital Assistant: Yanive Nizard-Lafrance

Comments (5)

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Highest Rated

dragwagon's picture
Activity Score 38

Good one.

bardhanjoy's picture
Activity Score 176


Joydeep Bardhan

faissalo's picture
Activity Score 728

I prefer anything on earth over this

Nice init

dragwagon's picture
Activity Score 38

Good one.

JustinCarrasquillo's picture
Activity Score 563


NY Belfry's picture
NY Belfry
Activity Score 1045

This is just full-blown disturbing. The meat is not doing this image any more justice.