The Voir Restaurant Guide: Meat
We’re happy to get Quebecers salivating for 18 years.
Publicis Montreal has created a new campaign for the 2014 Voir Restaurant Guide. This year, the cover goes to top chef, Jean-Luc Boulay (Le Saint-Amour and Chez Boulay in Quebec City). The latest edition is more complete than ever, offering a Gourmet Guide featuring local artisans for take-home fare and the Restaurant Guide with reviews of over 700 Quebec eateries. To mark the event, the campaign revolves around the theme: 18 years+.
Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Client Services: Mélina Tessier
Art Director: Carl Robichaud
Copywriter: Nicolas Massey
Photographer: Leda & St. Jacques / Rodeo
Food Stylist: Blake Mackay
Assistant Photographer: Martin Lacroix
Retouch and Digital Assistant: Yanive Nizard-Lafrance