The United Church of Canada: Russian
We're just glad you could make it. Norval United Church. Our Doors Are Open.
Advertising Agency: Smith Roberts Creative Communications, Toronto, Canada
Creative Directors: Malcolm Roberts, Brian Smith
Art Director: Jenny Luong
Copywriter: Omid Amidi
Photographer: Tom Feiler
Published: November 2009


14 Comments
So what ?
Simple ideas are the best !
...wait a minute, are they trying o say that they accept everybody in their church? then the message is quiet clear. good.
They don´t like sportists? i don´t get it.
Cm'on, there's nothing to get here! We are glad you could make it says the headline. Which is "we're glad you've come". they accept anyone at the masses. And also I see another message here: you don't have to dress up, come as you are;-) Frankly the ad is not a very exceptional piece of advertising, but it is certainly clear and easy to get.
actually "come as you are" would have been a better line....
Im with marks, but i think your right bad astronaut, still its a pretty good ad, to me it says at least you found the time to come, even tough you just got out of (whatever it is you do) in this case a hockey game
Captain obvious says: Russian hockeist in Canadian church.
It's like Yassir Arafat in synagoge. I get it. Still, doesn't work for me.
Captain Obvious has been smoking too much crack.
i feel it's an easy to understand, clearly stating the message Ad... and the line is just perfect. They are saying dat no matter who u r or how u r dressed, at least u cud make it... We're happy about it... Simple!
creo que el mensaje es claro, simple y funciona, me gusta!!!
@bad astronaut - 'Come as you are' while being a headline that would work just as well, I doubt it would convey the same warmth and feeling of acceptance that the current headline does - an approach that is very relevant to a church ad.
================================================
I think; therefore I am
este funciona pero los otros dos no
I can understand why maybe a prisoner might be there .. but why a pair of nudists or hockey player? I don't get these. sorry
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
i think it would more interesting if there's a gay cuople in the shot!