The Truth: Sleeping Beauty
Advertising Agency: Love Communications, Salt Lake City, USA
Creative Director: Preston Wood
Art Director: Trent Wall
Copywriter: Alison Faulkner
Published: January 2008
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10 Comments
Who gives a f*** ?
The sleeping beauty would still be asleep? So what?
Maybe if I lived in a fairy tale, I would consider quitting tobacco. But unfortunately, my life is real...
HA!
who is the audience? 5 year old children?
may be this ad is meant for kids... meanwhile for us smokers its business as usual.
The concept is too weak to warrant such beautiful collages. Pity.
not strong message at all.. and... the story is wrong.. it should be the prince there.. not the godfairy... the prince wake her up with a kiss.. :S
weak! i hate the art direction!!! too many things and too crowded!
Sleeping beauty in an ad? Very innovative.
clear and nice....i like it!
Chikirom
Art direction is mediocre at best. Too many textures; my eyes goes all over the place. Concept wise it's also a mess. Is Sleeping Beauty dead? Who's your demographic? Kinda tragic for kids, kinda stupid for grown ups.
www.storytellerscreative.com
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