The Times: Rugby, 5
There's a surge around me.
THe stands quiver. The knees bend.
The body rises. The eyes behold. It's on.
The Times. Official Media Partner Of The Emirates Airlines Dubai Rugby Sevens. Dec 3-5, 2009.
Advertising Agency: JWT Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Layan Aziz
Copywriter: D V Hari Krishna
Account Head: Prabhakar Iyer
Published: December 2009


10 Comments
This "crinckled newspaper" image i like. The typography is better when it is not italic.
Smelling for Lion time in France. Make it be for YES.
Wow, can someone give the copywriter some tissues and a moment to compose himself.
these series of ads are such a pain to watch!
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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Funny, I was just about to say that about your comments.
cant keep up with the adidas rugby ads
Am I alone to think that this kind of design is out since 1998?
I have to say that this copy is the strongest of the three, it really speaks of the experience of the rugby player.
true, copy is so strong.
Interesting Art Direction only...
Will forget it in a second...
Oh wait...
Where am I what's this thing I'm looking at?