The Times: Rugby, 5

There's a surge around me.
THe stands quiver. The knees bend.
The body rises. The eyes behold. It's on.
The Times. Official Media Partner Of The Emirates Airlines Dubai Rugby Sevens. Dec 3-5, 2009.

Advertising Agency: JWT Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Layan Aziz
Copywriter: D V Hari Krishna
Account Head: Prabhakar Iyer
Published: December 2009

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10 comments

satrianee's picture
satrianee
3748 pencils

This "crinckled newspaper" image i like. The typography is better when it is not italic.

Qwerty's picture
Qwerty
96 pencils

Smelling for Lion time in France. Make it be for YES.

ZiggyZiggy's picture
ZiggyZiggy
5 pencils

Wow, can someone give the copywriter some tissues and a moment to compose himself.

xcreativity's picture
xcreativity
2374 pencils

these series of ads are such a pain to watch!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

whatthefudge's picture
whatthefudge
1268 pencils

Funny, I was just about to say that about your comments.

dsklan's picture
dsklan
1927 pencils

cant keep up with the adidas rugby ads

Tommy G.'s picture
Tommy G.
897 pencils

Am I alone to think that this kind of design is out since 1998?

lynz's picture
lynz
104 pencils

I have to say that this copy is the strongest of the three, it really speaks of the experience of the rugby player.

thus's picture
thus
95 pencils

true, copy is so strong.

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Interesting Art Direction only...

Will forget it in a second...

Oh wait...

Where am I what's this thing I'm looking at?

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