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Sign To Teach To Sign

Agency: 
Published/Aired: 
December 2012
Description: 
Advertising Agency: Taproot, Mumbai, India
Chief Creative Officers: Agnello Dias, Santosh Padhi
Executive Creative Directors: Agnello Dias, Santosh Padhi
Creative Directors: Agnello Dias, Santosh Padhi
Copywriter: Agnello Dias
Art Director: Abhishek Sawant
Typographer: Pallavi Apte

Comments (8)

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Highest Rated

andylefty's picture
andylefty
Activity Score 4535

Doesn't communicate.

certaintly's picture
certaintly
Activity Score 3994

i like

Shawali's picture
Shawali
Activity Score 8442

Unreadable. Nobody will bother trying to decipher it. Definitely a page turner. At least people will read their magazine faster.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

certaintly's picture
certaintly
Activity Score 3994

it's not supposed to be readable.

At least the way i understood it, it's a bunch of different people's signatures to make up the form of a letter

certaintly's picture
certaintly
Activity Score 3994

upon further inspection, wow. it IS supposed to be readable.

fail

kleenex's picture
kleenex
Activity Score 43505

Not good at all.

Klara K.'s picture
Klara K.
Activity Score 3343

Too hard to read. People won't give their time to concentrate hard to read the ad.

my mind bursts's picture
my mind bursts
Activity Score 94

Nearly brilliant but possibly a disaster for all the reasons given above - a tougher read if rewarding will be retained for longer as a direct consequence of the effort required. It is true to the idea but three or four lines might be enough.

andylefty's picture
andylefty
Activity Score 4535

Doesn't communicate.

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