The Times Of India: Sign To Teach To Sign

Advertising Agency: Taproot, Mumbai, India
Chief Creative Officers: Agnello Dias, Santosh Padhi
Executive Creative Directors: Agnello Dias, Santosh Padhi
Creative Directors: Agnello Dias, Santosh Padhi
Copywriter: Agnello Dias
Art Director: Abhishek Sawant
Typographer: Pallavi Apte

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8 comments

certaintly's picture
certaintly
4060 pencils

i like

Shawali's picture
Shawali
8415 pencils

Unreadable. Nobody will bother trying to decipher it. Definitely a page turner. At least people will read their magazine faster.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

certaintly's picture
certaintly
4060 pencils

it's not supposed to be readable.

At least the way i understood it, it's a bunch of different people's signatures to make up the form of a letter

certaintly's picture
certaintly
4060 pencils

upon further inspection, wow. it IS supposed to be readable.

fail

kleenex's picture
kleenex
29454 pencils

Not good at all.

Klara K.'s picture
Klara K.
2695 pencils

Too hard to read. People won't give their time to concentrate hard to read the ad.

my mind bursts's picture
my mind bursts
94 pencils

Nearly brilliant but possibly a disaster for all the reasons given above - a tougher read if rewarding will be retained for longer as a direct consequence of the effort required. It is true to the idea but three or four lines might be enough.

andylefty's picture
andylefty
4537 pencils

Doesn't communicate.

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