The Times Newspaper Middle East: Guantanamo Bay

It takes one Al-Qaeda terrorist trained in Yemen and arrested in Detroit airport with 80g of explosives in his underpants to make underwear a more scrutinized travel necessity than a bottle of water, discourage several million Middle-Eastern tourists from visiting Disneyland and convince the latest Nobel Peace Prize winner to reconsider shutting down Guantanamo Bay.

Advertising Agency: JWT, Dubai, UAE
Creative Director: Russel Heubach
Copywriter: Sally Amirza
Art Director: Sally Tambourgi
Account Manager: Omar Adaoui
Published: February 2010

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3 comments

sandhya rao's picture
sandhya rao
217 pencils

every of these ads are independent of copy they should have been in the layout too...kinda boring on cause of the same layout

raavigeorgian's picture
raavigeorgian
2444 pencils

I like the copy but the message is not clear enough although implicit...

Hibon's picture
Hibon
3731 pencils

Boring work

Simple ideas are the best !

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