pixelbomb1's picture
2555 pencils

Nice.. Cancer Symbol= "Crab" step on it.

Arnold Santillan

nemesis's picture
761 pencils

No need to repeat exactly the same idea 3 times, only with different shots of the sneakers.

ellehcimeo's picture
3522 pencils

just an art critique, the hole on the shoe, wouldn't it be in a different spot if it's supposed to be Terry Fox's shoe? however if this is to illustrate that the shoe has a cancer, then i don't get it at all.

ellehcimeo's picture
3522 pencils

OMG i need to get some sleep. i didn't see the crab. sorry. disregard my previous post. i think i'll stop posting for today, until i can get some sleep.

Nesquik's picture
32 pencils

Ivan, I think you should name this web page "Ads of JWT India" : ) .
Now back to the ad...Next!

alekvf's picture
22 pencils

I just started noticing more of this, but prove me if I'm wrong - It looks like ALL the ad campaigns from India are one-off thought ideas, and then they attempt to roll out an entire campaign with the same direction for the series... It almost stops you from wanting to see the rest of it because you know you're in for some disappointment. An idea not explored further.
Why not try another visual but with the same pay-off like - having a footprint in the sand of the shoe with a flattened crap inside it. SO at least the series is interesting to look at.

Has anyone else noticed this shy thinking???

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Being a cancer (b. July 19th), I'm not sure if I am supposed to take offense to this or not. Look at the poor crab, all squished.

ivan's picture

Certainly not. And, I agree - poor crab!

Ivan Raszl, admin of AotW

_inkpact's picture
84 pencils

nice photos. the 3 ads are exactly the same one.
I think this is like 1+1=11. i mean, "human race against cancer", so hanged used shoes, that have stepped on a crab (cancer), accidentally?... it´s got something, but they don´t get it. may be with more thinking...

weighter's picture
744 pencils

The ad is irrelevant to the line. What a great line. "the human race against cancer" for The Terry Fox Run... HUGE thumbs up. Awesome line.

slim's picture
1047 pencils

Agree. Promote the writer. Sack the AD. Close the agency. Move to the country. Buy rocking chair and shotgun.

theassailante's picture
234 pencils

"somewhere the hurting must stop"

kandi's picture
204 pencils

Crab for cancer is crap. Does anyone here have someone suffering from crab? It's horrid. Just an ad trying to be smart for the ad community. Sick.

Lee Clow's picture
Lee Clow
46 pencils

save the crabs from bad advertising. www.wwf.org

IanM's picture
18 pencils

This is one step too far. I don't think your average consumer would get the link between a crab and a life threatening disease.

weighter's picture
744 pencils

the art direction is superflous. The tag line is gold.

joey hayashi's picture
joey hayashi
28 pencils

oh please...it's jz the same idea in this 3 ads~
1 is enough!

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