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29 comments

jacksonrabbit's picture
jacksonrabbit
290 pencils

So what's international about it? The tea? The people? The owners? The ambiance? Good idea but lazy copy.

Axxl's picture
Axxl
208 pencils

Good idea?

freshman's picture
freshman
126 pencils

Good idea? You're kidding, right? It was done to be death!!!Next!

jacksonrabbit's picture
jacksonrabbit
290 pencils

The idea was good...when it was first done. I didn't realize this was a hack.

Have Heart's picture
Have Heart
922 pencils

DONE AND DONE AND DONE AND DONE AND DONE AND DONE AND DONE AND DONE AND DONE AND DONE AND DONE AND DONE AND DONE AND DONE AND DONE AND DONE AND DONE...

This idea was already dead in the 80's.

Another People's picture
Another People
107 pencils

r u done?? have heart??

Have Heart's picture
Have Heart
922 pencils

Ah, so this is your idea. Wow, I'm so impressed.

I already saw this for "African Coffee", "South-American Coffee", "Italian Coffee" with the bubbles shaping the country/continent, so don't tell me it's a good idea.

copywriter.txt's picture
copywriter.txt
828 pencils

And don't forget that ad for wine that show the bubbles as grapes.

akharwatkar's picture
akharwatkar
79 pencils

Yes, you're right. More specifically, it was done by a travel services company. You can find the campaign in one of the tattered old one shows. One of the visuals for the campaign was exactly this top angle shot of a coffee mug. They had 2 other interpretations of the same idea. The line was something like "is your everyday life telling you to go on holiday?"

NEXT!

ruchika's picture
ruchika
28 pencils

Very literal. Doesn't do anything for the brand.

spiderwankmonkey's picture
spiderwankmonkey
64 pencils

neat visual cluttered execution

Naam Janate Onichuk's picture
Naam Janate Onichuk
2 pencils

similar idea was used for travel services company.
The line was something like "Your world in a park is ready and Hot. Just Plug and Play.?"
Better Luck next time.

"Churi Bidda Moha Bidda jodi na poro Dhora"

Jerry's picture
Jerry
28 pencils

Hey I like it!

cooties's picture
cooties
180 pencils

what does "churi bidda moha bidda jodi na poro dhora" mean?

Ney Frances's picture
Ney Frances
660 pencils

TRANSFORMERS are the worst way to do an ad! please look for insights and concepts, and not for images that can be photoshoped! the trick is to think that the photoshop is for photografers, art directors should draw

is there life before death?

ra's picture
ra
18 pencils

Can anyone give me the contact of the illustrator.

Differentiate or die - Beautifully executed, a brief way to communicate the promotion.

Well i think the targets are guests and travelers who have very less time to read posters.

Short and smart!

Cheers

Ney Frances's picture
Ney Frances
660 pencils

short surelly is! the message is clear and straight to the point, but there´s nothing new on it! not even the concept has been worked! They sell and USP with the exact word of the briefing! shouldn´t the account manager do the job for them???

is there life before death?

Jerry's picture
Jerry
28 pencils

N I agree with this Sun God 'RA'

ra's picture
ra
18 pencils

Ha ha ha!
Well to be more precise Egyptian Sun God

ellehcimeo's picture
ellehcimeo
3522 pencils

anyone else annoyed that it's a tea lounge and they are promoting coffees? just sayin'. couldn't they have an international crumpet and scone event? or teas from around the world?
i'm not interested in commenting on the actual creative. everyone else is doing a good enough job of it.

Ney Frances's picture
Ney Frances
660 pencils

nice one michelle! i didn´t notice it!

is there life before death?

act's picture
act
535 pencils

and what are the rest of the bubbles below? ozone layers?

Pouts's picture
Pouts
691 pencils

the thing is that as mrs. Angela McClunsay says in a song... it's been done..

moyurbahon's picture
moyurbahon
2 pencils

Nice concept, and a very good execution, summarizes the whole thing pretty well

Sick-of-adS's picture
Sick-of-adS
250 pencils

This is very boring... Done a million time beore... i remember doing the same idea for a coffee shop back when i was a student 6 years ago...

The criteria of the front page!

Another People's picture
Another People
107 pencils

BEEN THERE DONE THAT.

hypernotion's picture
hypernotion
8 pencils

call me crazy, but i like it.

ellehcimeo's picture
ellehcimeo
3522 pencils

okay. you are crazy.
so am i. you can like it, it's okay!

OzanAK's picture
OzanAK
20 pencils

Done Millioonnnn times, and doesnt really tell anything. Pointless!!!

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