The Sunday Times Rich List: Rock aristocracy

Advertising Agency: CHI&Partners
Art Director: Dave Masterman
Copywriter: Ed Edwards
Creative Director: Micky Tudor
Designer: Dan Beckett


NastyJester's picture
744 pencils

I'm not quite sure how to put this...

I don't think the execution is the best. It looks like they just grabbed a few rich folk from the list and pushed the whole campaign out the door in the quickest time possible. And this would have been such a nice brief to work on... shame on you all.

Guest's picture

The ads in this campaign are a commentary on the fortunes lost by the mega-rich during the economic downturn. They've been purposely art directed as spoofs of cheap-looking sales ads, hence the star-bursts. They're not bad ads at all. But spoofs of sales ads have been done quite a bit.

Guest's picture

Thanks for explaining a very simple campaign but I think you are the one missing the point. These are ordinary ads.

Guest's picture

You know it's not good when you have to explain the ad.

Black Fauns's picture
Black Fauns
137 pencils

one hell of a brief ... very average concept.

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