The Sunday Times Rich List 2011: Sugar

The Rich List is published annually in The Sunday Times. It's the definitive guide to the nations richest 1000 individuals. The objective was to make readers of Sunday papers aware of its publication and get them to buy The Sunday Times instead of their normal paper. We selected a number of celebrities and focused on a particular visual image they are famous for. This visual image then formed a line on a graph to depict their career and the effect it's had on their wealth. So Simon Cowell's graph was plotted on the V-neck of his trademark white t-shirt. Amy Winehouse's graph was shown on the outline of her bee hive hair style. And the ups and downs of Paul McCartney's fortune were illustrated on his guitar.

Advertising Agency: CHI & Partners, UK
Executive Creative Directors: Jonathan Burley
Creative Director: Micky Tudor
Copywriters / Art Directors: Matt Collier, Wayne Robinson
Graphic Designers: Dan Beckett, Rob Petrie
Art Buyer: Emma Modler

Related videos by Shutterstock

7 comments

andylefty's picture
andylefty
4533 pencils

Horrible quality. Was it that important to include this image.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

hmm bad execution

frezfromhood's picture
frezfromhood
43 pencils

It looks like a old and clever french ad http://files.coloribus.com/files/adsarchive/part_567/5676605/file/les-... done in 2006 Ta8PD

Billoughsby's picture
Billoughsby
5091 pencils

It's not as much F-U-N fun as a schematic verbal description would tell you this series is going to be. Somehow, they missed that.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

HTG's picture
HTG
239 pencils

I like that students are still entering their work.

Billoughsby's picture
Billoughsby
5091 pencils

+1

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments