The Sunday Times Rich List 2011: Gervais

The Rich List is published annually in The Sunday Times. It's the definitive guide to the nations richest 1000 individuals. The objective was to make readers of Sunday papers aware of its publication and get them to buy The Sunday Times instead of their normal paper. We selected a number of celebrities and focused on a particular visual image they are famous for. This visual image then formed a line on a graph to depict their career and the effect it's had on their wealth. So Simon Cowell's graph was plotted on the V-neck of his trademark white t-shirt. Amy Winehouse's graph was shown on the outline of her bee hive hair style. And the ups and downs of Paul McCartney's fortune were illustrated on his guitar.

Advertising Agency: CHI & Partners, UK
Executive Creative Directors: Jonathan Burley
Creative Director: Micky Tudor
Copywriters / Art Directors: Matt Collier, Wayne Robinson
Graphic Designers: Dan Beckett, Rob Petrie
Art Buyer: Emma Modler

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4 comments

IdiAmin's picture
IdiAmin
8 pencils

i don't know why it's just on here now.

But of course they are 10 out of 10

atb2005's picture
atb2005
13567 pencils

Garvais has one big fat butt. This photo is really not flattering.

fotdot's picture
fotdot
673 pencils

Bad photo. Idea not good too.

HTG's picture
HTG
239 pencils

the funniest thing about this ad is Garvais. But even his comedy isn't enough to make this ad remotely funny.

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