The Sun: Future Rulers

Your Royal Highness
Meet your fellow future rulers of the world

Advertising Agency: Grey, London, UK
Creative Director: Dave Monk
Executive Creative Director: Nils Leonard
Creatives: Dominic Butler, Jasper Cho
Retoucher: Act2 UM

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6 comments

morse's picture
morse
15439 pencils

Doesn't work for me, but I bet there are people who love it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

monoliz's picture
monoliz
1326 pencils

boring, it's not cute as it is expected and forced. agency didn't work hard, or maybe that's the client who approved this 10-minute work.

certaintly's picture
certaintly
4060 pencils

dumb

kleenex's picture
kleenex
26231 pencils

I think it has some cute factor in it, but not a great ad though.

NZ's picture
NZ
15 pencils

frankly, the idea that the king will have the same power as every other popular singer scares me. that's why i dislike the ad. then again the sun is a trashy newspaper so i guess the ad suits the product

desailly's picture
desailly
470 pencils

Ghastly.

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