The Sugar Collective: Grandmas
Are we not overreacting to the dangers of sugar? Learn more about sugar at sugarontheweb.com.
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Benoit Blumberger
Copywriter: Thibaut Froment
Photographer: Jean-Yves Lemoigne
Art Buyer: Nathalie Benchetrit
Photo retouching: Fred Perrot
Published: March 2008
15 Comments
and why should she put in sugar not beeing able to drink it???
agree!
Great art direction.
yes, nice art direction.
but this visual should have been a police recruitement ad or some life insurance policy thing... or hey, perhaps about underwear (can't wait to see you make *that one* work...).
i like it..., has got insight!
Hilarious Visual. LOL
Art is the proper task of life
Kevin Calero
kevincalero.com
Lovely!
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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
la expresion de las viejas, jaja.
[ http://eltubedeyou.blogspot.com ]
I love the art in this one, and it is alot better than the other one. But i still think the message blows. Sugar = bad! but sugar also = money for alot of people.
I totally agree with the first comment... something's wrong here. She protects herself at a moment sugar is actually harmless (I know, I get the idea of 'overreacting'), but after that she will just drink it??!
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Actually, she's protecting herself when sugar is MOST dangerous.
Do you know how many little ol' ladies injure themselves on those sharp corners of sugar cubes? They could leave a nasty, deadly dent on the foot when dropped. And those razor-sharp edges could easily slash a delicate, papery hand if you're not careful. They have to be extra cautious until the cubes are completely dissolved in those afternoon teas with cookies...
excelente campaña!!
ZappingLatam.com
Well Jet, your comment would make sense indeed... if there wasn't the 2nd execution...
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Naturally.
hmm, Nice Art.But I would add one thing that Brazilian Sugar have no side effects.