The Sugar Collective: Grandmas

Are we not overreacting to the dangers of sugar? Learn more about sugar at sugarontheweb.com.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Benoit Blumberger
Copywriter: Thibaut Froment
Photographer: Jean-Yves Lemoigne
Art Buyer: Nathalie Benchetrit
Photo retouching: Fred Perrot
Published: March 2008

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13 comments

sumsum's picture
sumsum
615 pencils

and why should she put in sugar not beeing able to drink it???

edragal's picture
edragal
44 pencils

agree!

peterstrange's picture
peterstrange
141 pencils

Great art direction.

krautland's picture
krautland
3204 pencils

yes, nice art direction.
but this visual should have been a police recruitement ad or some life insurance policy thing... or hey, perhaps about underwear (can't wait to see you make *that one* work...).

xxxx's picture
xxxx
19 pencils

i like it..., has got insight!

FlyingDogs's picture
FlyingDogs
968 pencils

Lovely!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

robottttrockkkk's picture
robottttrockkkk
814 pencils

la expresion de las viejas, jaja.

[ http://eltubedeyou.blogspot.com ]

Inverted's picture
Inverted
193 pencils

I love the art in this one, and it is alot better than the other one. But i still think the message blows. Sugar = bad! but sugar also = money for alot of people.

capywriter's picture
capywriter
5511 pencils

I totally agree with the first comment... something's wrong here. She protects herself at a moment sugar is actually harmless (I know, I get the idea of 'overreacting'), but after that she will just drink it??!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Actually, she's protecting herself when sugar is MOST dangerous.
Do you know how many little ol' ladies injure themselves on those sharp corners of sugar cubes? They could leave a nasty, deadly dent on the foot when dropped. And those razor-sharp edges could easily slash a delicate, papery hand if you're not careful. They have to be extra cautious until the cubes are completely dissolved in those afternoon teas with cookies...

Néstor's picture
Néstor
126 pencils

excelente campaña!!

ZappingLatam.com

capywriter's picture
capywriter
5511 pencils

Well Jet, your comment would make sense indeed... if there wasn't the 2nd execution...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Naturally.

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