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Published/Aired: 
March 2008
Description: 

Are we not overreacting to the dangers of sugar? Learn more about sugar at sugarontheweb.com.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Benoit Blumberger
Copywriter: Thibaut Froment
Photographer: Jean-Yves Lemoigne
Art Buyer: Nathalie Benchetrit
Photo retouching: Fred Perrot

Comments (16)

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Highest Rated

pixelbomb1's picture
pixelbomb1
Activity Score 2555

what if she is lefty? she is saving the left hand?

Sincerely,
Arnold Santillan
714-206-2459

sumsum's picture
sumsum
Activity Score 615

ok, nice try to put out even the last bit of sense.

wildbore's picture
wildbore
Activity Score 749

hahaha...i love d humour!

Byte's picture
Byte
Activity Score 327

The art is beautiful, but the idea sucks. Sorry.

Byte!

Tripioso's picture
Tripioso
Activity Score 470

It's a proper time for an and like this. One of these das you can not live, because life is dangerous.

Life's a Trip. Enjoy the Ride!

Inverted's picture
Inverted
Activity Score 193

since weight and obesity related medical expenses in the EU is now bigger than that of f.eks smoking, i would say thats a pretty dumbass comment.

The Man Who Never Had A Blog.'s picture
The Man Who Nev...
Activity Score 19

I Agree (Mr. Tripioso)
And also, results funny por the target market, I think.

krautland's picture
krautland
Activity Score 3216

that visual had me excited. I wanted to read the line.

thing is .. I wish I hadn't. the line sucks and that killed the ad.

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

esta buena la exageracion.

[ http://eltubedeyou.blogspot.com ]

muxa's picture
muxa
Activity Score 602

Very good! Not too forced, cause the idea it's to be funny. Well done!

but_why's picture
but_why
Activity Score 280

Are we not thinking that this is a stupid idea?

pixelbomb1's picture
pixelbomb1
Activity Score 2555

if you look close you will see the daughter's boobs. "nice" and the panty line is showing a bit?

Sincerely,
Arnold Santillan
714-206-2459

Inverted's picture
Inverted
Activity Score 193

i agree! nice "boob spot"

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Chris Hansen of Dateline on NBC is looking for your ass, BTW.
You actually DO look like one of them guys they show on the program...

Inverted's picture
Inverted
Activity Score 193

This is about as dumb ass making ads that are pro smoking. In Norway, stores are finaly starting to take sugar related product away from the cash registers, this is just a set back for sociaty.

Guest's picture
Guest

She does it wrong way. She should cut the cake with her left hand and should keep her right hand safe.

pixelbomb1's picture
pixelbomb1
Activity Score 2555

what if she is lefty? she is saving the left hand?

Sincerely,
Arnold Santillan
714-206-2459

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