The Sugar Collective: Cake

Are we not overreacting to the dangers of sugar? Learn more about sugar at sugarontheweb.com.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Benoit Blumberger
Copywriter: Thibaut Froment
Photographer: Jean-Yves Lemoigne
Art Buyer: Nathalie Benchetrit
Photo retouching: Fred Perrot
Published: March 2008

16 comments

sumsum's picture
sumsum
615 pencils

ok, nice try to put out even the last bit of sense.

wildbore's picture
wildbore
749 pencils

hahaha...i love d humour!

Byte's picture
Byte
327 pencils

The art is beautiful, but the idea sucks. Sorry.

Byte!

Tripioso's picture
Tripioso
470 pencils

It's a proper time for an and like this. One of these das you can not live, because life is dangerous.

Life's a Trip. Enjoy the Ride!

Inverted's picture
Inverted
193 pencils

since weight and obesity related medical expenses in the EU is now bigger than that of f.eks smoking, i would say thats a pretty dumbass comment.

The Man Who Never Had A Blog.'s picture
The Man Who Nev...
19 pencils

I Agree (Mr. Tripioso)
And also, results funny por the target market, I think.

krautland's picture
krautland
3225 pencils

that visual had me excited. I wanted to read the line.

thing is .. I wish I hadn't. the line sucks and that killed the ad.

robottttrockkkk's picture
robottttrockkkk
814 pencils

esta buena la exageracion.

[ http://eltubedeyou.blogspot.com ]

muxa's picture
muxa
602 pencils

Very good! Not too forced, cause the idea it's to be funny. Well done!

but_why's picture
but_why
280 pencils

Are we not thinking that this is a stupid idea?

pixelbomb1's picture
pixelbomb1
2555 pencils

if you look close you will see the daughter's boobs. "nice" and the panty line is showing a bit?

Sincerely,
Arnold Santillan
714-206-2459

Inverted's picture
Inverted
193 pencils

i agree! nice "boob spot"

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Chris Hansen of Dateline on NBC is looking for your ass, BTW.
You actually DO look like one of them guys they show on the program...

Inverted's picture
Inverted
193 pencils

This is about as dumb ass making ads that are pro smoking. In Norway, stores are finaly starting to take sugar related product away from the cash registers, this is just a set back for sociaty.

Guest's picture
Guest

She does it wrong way. She should cut the cake with her left hand and should keep her right hand safe.

pixelbomb1's picture
pixelbomb1
2555 pencils

what if she is lefty? she is saving the left hand?

Sincerely,
Arnold Santillan
714-206-2459

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