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The Sugar Collective: Cake
Are we not overreacting to the dangers of sugar? Learn more about sugar at sugarontheweb.com.
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Benoit Blumberger
Copywriter: Thibaut Froment
Photographer: Jean-Yves Lemoigne
Art Buyer: Nathalie Benchetrit
Photo retouching: Fred Perrot
Published: March 2008
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Comments
ok, nice try to put out even the last bit of sense.
hahaha...i love d humour!
The art is beautiful, but the idea sucks. Sorry.
Byte!
It's a proper time for an and like this. One of these das you can not live, because life is dangerous.
Life's a Trip. Enjoy the Ride!
since weight and obesity related medical expenses in the EU is now bigger than that of f.eks smoking, i would say thats a pretty dumbass comment.
I Agree (Mr. Tripioso)
And also, results funny por the target market, I think.
that visual had me excited. I wanted to read the line.
thing is .. I wish I hadn't. the line sucks and that killed the ad.
esta buena la exageracion.
[ http://eltubedeyou.blogspot.com ]
Very good! Not too forced, cause the idea it's to be funny. Well done!
Are we not thinking that this is a stupid idea?
if you look close you will see the daughter's boobs. "nice" and the panty line is showing a bit?
i agree! nice "boob spot"
Chris Hansen of Dateline on NBC is looking for your ass, BTW.
You actually DO look like one of them guys they show on the program...
This is about as dumb ass making ads that are pro smoking. In Norway, stores are finaly starting to take sugar related product away from the cash registers, this is just a set back for sociaty.
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