The Star, Operation Snowball: Newspaper spread

Advertising Agency: Volcano Advertising, South Africa
Creative Directors: Francois Boshoff, Glenn Jeffery
Art Director: Dustin Sinclair
Copywriter: Carl Richardson
Photographer: Simon Scholtz
Published: June 2009

Related videos by Shutterstock

18 comments

car9's picture
car9
15 pencils

very nice

Guest's picture
Guest

GUYS THIS HAS BEEN SO DONE BY THE SALVATION ARMY. DON'T YOU FOLLOW AWARD SHOWS?

rolling.stone's picture
rolling.stone
2740 pencils

Do send link mr. guest,

This is really great Idea.

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

A stranger abroad's picture
A stranger abroad
427 pencils

This works.

Guest's picture
Guest

I like this a lot. Great use of medium. Nice guys.

alvinpck's picture
alvinpck
1467 pencils

This is not even an ambient piece. What is so great about the medium used here? It's just a print.

Guest's picture
Guest

great!!!

tirthomitro's picture
tirthomitro
2722 pencils

good execution and very bertolucci-ish in conceptualization!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Been done. super old.

Guest's picture
Guest

Clever use of media

Guest's picture
Guest

I'm jealous !

Bonne idée...

Guest's picture
Guest

great!

Guest's picture
Guest

uh-oh i'm fearing that all the people on this site are rookies now, who apparently have never seen old work. Where have all the ad people gone!!!!

Guest's picture
Guest

This is great I love it...

Guest's picture
Guest

Absolutely love this idea. Takes the newspaper you're reading in your hands into a new context when you see it's also a blanket for this child. Powerful.

Guest's picture
Guest

This has been done a number of times already. I think it would have been more effective if they used an actual/crumpled page, instead of a picture of the page photoshopped on top of the boy.
Besides, in my country and I guess anywhere else where there are people living on the streets, these less-privileged people actually use newspapers as blankets.

AlphaDog's picture
AlphaDog
265 pencils

Good Work

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments