Advertising Agency: Volcano Advertising, South Africa
Creative Directors: Francois Boshoff, Glenn Jeffery
Art Director: Dustin Sinclair
Copywriter: Carl Richardson
Photographer: Simon Scholtz
Published: June 2009
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
very nice
GUYS THIS HAS BEEN SO DONE BY THE SALVATION ARMY. DON'T YOU FOLLOW AWARD SHOWS?
Do send link mr. guest,
This is really great Idea.
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
This works.
I like this a lot. Great use of medium. Nice guys.
This is not even an ambient piece. What is so great about the medium used here? It's just a print.
great!!!
good execution and very bertolucci-ish in conceptualization!
they showed me a picture & i laughed
dignity has never been photographed
Been done. super old.
Clever use of media
I'm jealous !
Bonne idée...
great!
uh-oh i'm fearing that all the people on this site are rookies now, who apparently have never seen old work. Where have all the ad people gone!!!!
This is great I love it...
Absolutely love this idea. Takes the newspaper you're reading in your hands into a new context when you see it's also a blanket for this child. Powerful.
This has been done a number of times already. I think it would have been more effective if they used an actual/crumpled page, instead of a picture of the page photoshopped on top of the boy.
Besides, in my country and I guess anywhere else where there are people living on the streets, these less-privileged people actually use newspapers as blankets.
Good Work
Seek and Destroy
Done a lot of times... and especially once in a very very similar way (CLIO silver...) :
http://www.joelapompe.net/2009/11/29/homeless-child/
http://www.joelapompe.net / Facebook : Joe la pompe / http://twitter.com/joelapompe