Advertising Agency: Volcano Advertising, South Africa
Creative Directors: Francois Boshoff, Glenn Jeffery
Art Director: Dustin Sinclair
Copywriter: Carl Richardson
Photographer: Simon Scholtz
Published: June 2009
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18 Comments
very nice
GUYS THIS HAS BEEN SO DONE BY THE SALVATION ARMY. DON'T YOU FOLLOW AWARD SHOWS?
Do send link mr. guest,
This is really great Idea.
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~ Quite obviously, I have gathered no moss ! ~
This works.
I like this a lot. Great use of medium. Nice guys.
This is not even an ambient piece. What is so great about the medium used here? It's just a print.
great!!!
good execution and very bertolucci-ish in conceptualization!
they showed me a picture & i laughed
dignity has never been photographed
Been done. super old.
Clever use of media
I'm jealous !
Bonne idée...
great!
uh-oh i'm fearing that all the people on this site are rookies now, who apparently have never seen old work. Where have all the ad people gone!!!!
This is great I love it...
Absolutely love this idea. Takes the newspaper you're reading in your hands into a new context when you see it's also a blanket for this child. Powerful.
This has been done a number of times already. I think it would have been more effective if they used an actual/crumpled page, instead of a picture of the page photoshopped on top of the boy.
Besides, in my country and I guess anywhere else where there are people living on the streets, these less-privileged people actually use newspapers as blankets.
Good Work
Seek and Destroy
Done a lot of times... and especially once in a very very similar way (CLIO silver...) :
http://www.joelapompe.net/2009/11/29/homeless-child/
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