The Standard: Sport

Where there’s news, there’s The Standard.

Advertising Agency: Mccann Kenya, Nairobi, Kenya
Creative Directors: Tarun Batra
Art Director: Tarun Batra
Copywriter: Inam Kazimi
Photographer: Simon Cox
Published: July 2008

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8 comments

silenciorn's picture
silenciorn
153 pencils

This is the way this whole campaign should have been driven!
Anonymous news generators, and in fields according to the sections of the newspaper: Sports, like in this one.

si fai il mio nome, non ci sono più...

gbl's picture
gbl
451 pencils

but what means here the "news"? A olimpic record?

fala fulani's picture
fala fulani
254 pencils

The concept was executed from a designers point of view. The art director should have looked at the details. Like the news in the paper should have been sport oriented and take the concept further. In short where is the news? A controversial angle in the passing of the button could have been good.

fersvax's picture
fersvax
1237 pencils

OMG, back to the 80's.

FER.

leyla's picture
leyla
10 pencils

garbage

Guest's picture
Guest

Is the news coming out of her arse or what?

Trushar Shah

Guest's picture
Guest

The News is the batton being passed onto the next person..... the way that news works passed from one to the next, the reson why she is facing forward is becuase its relay and the relay is the news!
A retard could have figured that out!
So im sure there must be something wrong with your head!
obviously you have somthing up your arse to have to make such a rude comment!
mind your mouth!
How dare you be so disrespectfull about a man that is a photographic Genius!
you damd FOOL!

Guest's picture
Guest

very effective Photograph!

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