The sisterhood collective: Do not offer

Dowry. It's the dirtiest word.

Here are some posters or a women's organization, against dowry. In India, dowry is the amount a bride's parents have to pay the groom's family. Though banned by law, it's a serious social probem that cuts across the socio-economic classes. Client's still figuring out where to display the posters, away from the eyes of children.

Agency: Brand Curry
Copy: Sabu Paul
Art: N Satheesh Kumar

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7 comments

ajiteshv's picture
ajiteshv
73 pencils
Mahmood_Alam's picture
Mahmood_Alam
391 pencils
Mahmood_Alam's picture
Mahmood_Alam
391 pencils
Maitredeslettres's picture
Maitredeslettres
179 pencils
murthy's picture
murthy
233 pencils
No fixed abode's picture
No fixed abode
380 pencils

This makes me drive off the road which is what a good billboard should do. Great thought.

jonft's picture
jonft
264 pencils

Alamak, no indie typu?

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