The sisterhood collective: Do not offer

Dowry. It's the dirtiest word.

Here are some posters or a women's organization, against dowry. In India, dowry is the amount a bride's parents have to pay the groom's family. Though banned by law, it's a serious social probem that cuts across the socio-economic classes. Client's still figuring out where to display the posters, away from the eyes of children.

Agency: Brand Curry
Copy: Sabu Paul
Art: N Satheesh Kumar

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This makes me drive off the road which is what a good billboard should do. Great thought.

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Alamak, no indie typu?

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