The Salvation Army: Wires

Advertising Agency: WMcCann, Sao Paulo, Brazil
Copywriter: Carolina Markowicz
Art Director: Rafael Segri
Creative Directors: Milton Mastrocessario, Carlos Murad
Accounts: Maximiliano Lacerda, Rafael Reis, Caio Amaral, Manoela Amarante
Agency Producers: Marcelo Hack, Marcelo Pinto
Art Buyer: Ricardo Livio
Photographer: Miro


Spanky's picture
4897 pencils

I'm not so sure that making jokes about the mentally ill is the way to go.

Pravar Sharma's picture
Pravar Sharma
2 pencils

I think the message comes up better by showing mentally ill people, as it tells me one simple thing in the end that, it's the people with such mentality who needs more help than the ones who are mentally ill.


kleenex's picture
37381 pencils

I do not get these ads at all.

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