The Salvation Army Switzerland: Loneliness

Loneliness can turn a person into someone else.
For people who are abandoned by luck.

Advertising Agency: Spinas Civil Voices, Zurich, Switzerland
Creative Director: Lorenz Spinas
Art Director: Stephan Huwiler
Copywriter: Matthias Freuler
Account Director: Corinne Bucher
Photographers: Simon Bolzern, Kim Sokola
Hair Make Up Artist: Arlette Kobler
Digital Artist: Aschmann Klauser

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morse's picture
15046 pencils

Shocking images.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
25642 pencils

Yes they are shocking.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Shame it's a cliche before/after visualitation. C'mon!

But the insight is good and it's very common that normal people that end up being homeless.

bakamono's picture
1006 pencils

I think this ad is about loneliness not homeless. It is true that loneliness leads to depression and sickness. I think the ads work overly used or not.

because therefore it is

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