itch's picture
806 pencils

a better execution then d other one..
n yea, just this problem - TYPOGRAPHY!!!

* it's not how good you are. it's how good you want it to be *

k-rocka's picture
428 pencils

Your totally right - the type ruins this. Bold lowercase arial with loose letterspacing? What were they thinking?

Enas's picture
741 pencils

better execution

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

FPO's picture
58 pencils

That typography makes my eyes water.
Too bad, it looks like they had decent photography.

mikelite's picture
1031 pencils

eh, it's a gimmick.

postman's picture
951 pencils

They have been living veeery long so far then... I think I get the idea, but picture and copy don't match for me. The copy says "life sentence" but the picture is telling about poverty for generations.

nsk's picture
145 pencils

same idea twice

purplesimon's picture
475 pencils

Looks like it was laid out in MS Word or PowerPoint! The comment on typography is good, that's what lets this ad down more than anything else.

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