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Published/Aired: 
December 2008
Description: 

Second hand smoke in the home hospitalises 17,000 UK every year.

Advertising Agency: Chi & Partners, London, UK
Creative Director: Ewan Paterson
Art Directors / Copywriters: Clark Edwards, Nick Pringle
Photographer: Kelvin Murray
Account Director: Melanie Portelli
Planner: Sarah Clark
Typography: Dan Beckett, Craig Ward

Comments (10)

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Guest's picture
Guest

something new? i see the same ad two times a few years ago. One from Peru and other from Brazil.

Guest's picture
Guest

also done by an agency in edmonton canada last year. sorry, don't have a link.

Guest's picture
Guest
Guest's picture
Guest

Whoa! this hand is way too big. her mom must be a giant

Guest's picture
Guest

Jesus Crist... this is bad as hell...

brndnrap8's picture
brndnrap8
Activity Score 170
sneakyhands's picture
sneakyhands
Activity Score 1857

finally a cigarette that only stunts most of your growth

teenie's picture
teenie
Activity Score 1894

How does the visual fit with the tagline?

Guest's picture
Guest

Too freaky. Just have the children smoking, lol.

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