The Roy Castle Lung Cancer Foundation: Wardrobe

The Roy Castle Lung Cancer Foundation: Wardrobe

Second hand smoke in the home hospitalises 17,000 UK every year.

Advertising Agency: Chi & Partners, London, UK
Creative Director: Ewan Paterson
Art Directors / Copywriters: Clark Edwards, Nick Pringle
Photographer: Kelvin Murray
Account Director: Melanie Portelli
Planner: Sarah Clark
Typography: Dan Beckett, Craig Ward
Published: December 2008

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10 comments

GuestTuesday, December 30, 2008 - 19:59

something new? i see the same ad two times a few years ago. One from Peru and other from Brazil.

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GuestTuesday, December 30, 2008 - 22:44

also done by an agency in edmonton canada last year. sorry, don't have a link.

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GuestMonday, January 5, 2009 - 14:52

Here's the link:

http://calderbateman.com/#/work/print/capital-health/

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6714 pencils

WordnerdFriday, January 23, 2009 - 04:03

i think these are even better:
http://www.adblogarabia.com/wp-content/uploads/2007/04/stop-second-han...
http://www.adblogarabia.com/wp-content/uploads/2007/04/stop-second-han...

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GuestWednesday, December 31, 2008 - 00:23

Whoa! this hand is way too big. her mom must be a giant

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GuestThursday, January 1, 2009 - 15:13

Jesus Crist... this is bad as hell...

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170 pencils

brndnrap8Thursday, January 1, 2009 - 15:51

Smack something.

http://www.sharkcountry.blogspot.com/

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1859 pencils

sneakyhandsSunday, January 4, 2009 - 06:58

finally a cigarette that only stunts most of your growth

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1898 pencils

teenieMonday, January 5, 2009 - 14:39

How does the visual fit with the tagline?

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GuestFriday, January 23, 2009 - 02:29

Too freaky. Just have the children smoking, lol.

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