The Roy Castle Lung Cancer Foundation: Wardrobe
Second hand smoke in the home hospitalises 17,000 UK every year.
Advertising Agency: Chi & Partners, London, UK
Creative Director: Ewan Paterson
Art Directors / Copywriters: Clark Edwards, Nick Pringle
Photographer: Kelvin Murray
Account Director: Melanie Portelli
Planner: Sarah Clark
Typography: Dan Beckett, Craig Ward
Published: December 2008


10 Comments
something new? i see the same ad two times a few years ago. One from Peru and other from Brazil.
also done by an agency in edmonton canada last year. sorry, don't have a link.
Here's the link:
http://calderbateman.com/#/work/print/capital-health/
i think these are even better:
http://www.adblogarabia.com/wp-content/uploads/2007/04/stop-second-han...
http://www.adblogarabia.com/wp-content/uploads/2007/04/stop-second-han...
Whoa! this hand is way too big. her mom must be a giant
Jesus Crist... this is bad as hell...
Smack something.
http://www.sharkcountry.blogspot.com/
finally a cigarette that only stunts most of your growth
How does the visual fit with the tagline?
Too freaky. Just have the children smoking, lol.