The Roy Castle Lung Cancer Foundation: Wardrobe

Second hand smoke in the home hospitalises 17,000 UK every year.

Advertising Agency: Chi & Partners, London, UK
Creative Director: Ewan Paterson
Art Directors / Copywriters: Clark Edwards, Nick Pringle
Photographer: Kelvin Murray
Account Director: Melanie Portelli
Planner: Sarah Clark
Typography: Dan Beckett, Craig Ward
Published: December 2008

10 comments

Guest's picture
Guest

something new? i see the same ad two times a few years ago. One from Peru and other from Brazil.

Guest's picture
Guest

also done by an agency in edmonton canada last year. sorry, don't have a link.

Guest's picture
Guest
Guest's picture
Guest

Whoa! this hand is way too big. her mom must be a giant

Guest's picture
Guest

Jesus Crist... this is bad as hell...

brndnrap8's picture
brndnrap8
170 pencils
sneakyhands's picture
sneakyhands
1857 pencils

finally a cigarette that only stunts most of your growth

teenie's picture
teenie
1894 pencils

How does the visual fit with the tagline?

Guest's picture
Guest

Too freaky. Just have the children smoking, lol.

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