The Roy Castle Lung Cancer Foundation, Passive Smoking: Suicide vs Homicide

Suicide — Homicide
The Roy Castle Lung Cancer Foundation.
passivesmokingkills.org

Advertising Agency: CHI and Partners, UK
Executive Creative Director: Ewan Paterson
Creative Director: Nigel Roberts
Creative: Wayne Robinson
Copywriter / Art Director: Simon Hipwell
Copywriter: Richard Foster
Typographer: Dan Beckett
Photographer: Paul Murphy
Retouchers: Tag
Via: bestadsontv

37 comments

jiki's picture
jiki

very clever

Blessilda Mok's picture
Blessilda Mok
117 pencils

Seen that, done that. Next.

Chough's picture
Chough
147 pencils

Congratulations, you are the first "Seen That" reply. Very creative. Personally, I haven't seen this particular active/passive execution before... and I admire the simplicity of the thought. Next, yes, but just to admire the work.

picktokyo's picture
picktokyo
1404 pencils

dude. It is really done before. in:

one show 1995 (volume 17)
number 48 Bronze
Art Director: Taras Wayner
Writer: Taras Wayner
Client: American Lung Association of Maryland
Agency: Earle Palmer Brown/ Bethesda

I can't show you any images, but if you happen to find out the book of one show 95 in your agency, that's the information.

Too bad really this ad really copies

enso's picture
enso

I agree...Blessilda Mok...you may think you're the shit...and that you've seen this idea before...but who the hell are you? seriously? this is the prolly the only 15 sec of recognition you'll ever earn...I personally don't like the ad, but I won't shred it...I'll simply not negate it.

Barkach's picture
Barkach
199 pencils

Dear Blessilda Mok, can you please tell us who did that before and where can we see it?

It is unpolite to not do so...

picktokyo's picture
picktokyo
1404 pencils

dude. It is really done before. in:

one show 1995 (volume 17)
number 48 Bronze
Art Director: Taras Wayner
Writer: Taras Wayner
Client: American Lung Association of Maryland
Agency: Earle Palmer Brown/ Bethesda

I can't show you any images, but if you happen to find out the book of one show 95 in your agency, that's the information.

Too bad really this ad really copies

raverus's picture
raverus
1476 pencils

I think it's nothing wrong saying 'seen that'

Pila's picture
Pila
177 pencils

Yeah, seen that but it still refreshes my memory of a very creative and simple art work.

Pila

blacksmurf's picture
blacksmurf

really nice and good art direction

Guest's picture
Guest

This one is really smart, the other two were done to death.

zoexy's picture
zoexy
2 pencils

get the idea in less than one second.
smart,but kind of familiar.

POF's picture
POF

So what.

Guest's picture
Guest

To All Those Who Comment In The Negative:

Stop being haters.
It's too easy.
And it makes our industry seem petty and spiteful.
We've all (intentionally or unintentionally) lifted.
We've all missed opportunities.
We've all stopped short of Great when we should have pushed harder.
So stop the bashing, please.
No one's perfect.
Plus, it's advertising for goodness sake.
Keep it in perspective.
And let's start following the simple rule all our mothers taught us, or should've taught us:
"If you have nothing nice to say, then don't say anything at all."

(And for all those eager to plunge your oh-so sharp and extremely witty verbal dagger into this plea...
talk about unoriginal.)

Lastly, if you think I'm a writer/art director/cd in the agency that created this ad and just trying to defend the work, I'm not.
I'm simply an avid Ads Of The World reader who is getting sick and tired of all the shredding.

There's more significant things to hate (discrimination, injustice, abuse, etc.)

Hating words, pictures, layouts, font selection, etc. is a waste of your incredible minds.

Now let's get back to doing our best with the time, information, and clients we're given.

hang-the-dj's picture
hang-the-dj
1262 pencils

Mmm, I agree with a lot of what you're saying but these pages would be pretty empty if people only commented when they have 'something nice to say'.

The idea here is to critique the work right? Not just praise it.

Personally I don't like the haters either, there is no gain from simple stating 'Done'. But if it has indeed been done, and done better, I see no problem with someone pointing it out with a link.

What I cannot stand is personal insults to the creatives and the agencies, these people are just doing their job, if they made a crappy ad, it would be more helpful to explain why you think it's crappy and how it could have been better.

I belive constructive criticism is fine, we just don't see much of it here.

But I agree wholeheartedly with your 'Less Hate' sentiment.

elsontong's picture
elsontong
292 pencils

I wholeheartedly agree with you. And please tell that to those who had nothing positive to say, spoke ill of Volkswagen ads here, the holier-than-thous, the scam and scum of the earth.

picktokyo's picture
picktokyo
1404 pencils

dude. It is really done before. in:

one show 1995 (volume 17)
number 48 Bronze
Art Director: Taras Wayner
Writer: Taras Wayner
Client: American Lung Association of Maryland
Agency: Earle Palmer Brown/ Bethesda

I can't show you any images, but if you happen to find out the book of one show 95 in your agency, that's the information.

Too bad really this ad really copies

DROGA55's picture
DROGA55
55 pencils

Como que si como que no osea lo mas seguro es que quien sabe a lo mejor si a lo mejor no ambiguedad absoluta
igual
Buena Simon

$: tis is a ad no is is te ad

bullzeye's picture
bullzeye
252 pencils

no its true...it has been done b4, just below the cigarette, this weapon kills from both ends was writtn
but this world is full of coincidences.............(nd dat ad wz done looooooooong back)
al d best gud work

andrej dwin's picture
andrej dwin
939 pencils

supercool.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells
http://www.adarena.net

kbahey's picture
kbahey

Good.

RonniC's picture
RonniC
2 pencils

Even if most of you think this has been done before, it's a neat idea well art-directed. But, sadly, just like most anti-smoking ads, I doubt if it will have any effect whatsoever.

Borat's picture
Borat

We have this ad in my country. It was made by Billo, my retarded brother. Why I no see his name on here?

saidukaringa's picture
saidukaringa
273 pencils

Is anybody can show me that somebody stopped smoking because of this ad?
anyway try hard. Idea is good.
But as a smoker i learned nothing

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

Guest's picture
Guest

Yes, already.
"Tobacco kills" is a nice old idea, Dreamigator.
But all you creatives out there should know INSIGHTS generate ideas.
The work is a reflection of the strategy and insight given on the brieff, not vice versa.
And if you've ever worked on tobacco, you'd realize just how freakin hard generating a NEW INSIGHT in this category is.
Ask Crispin.
They nearly gave up on the Florida Tobacco account.
But thanks to a brilliant INSIGHT at the eleventh hour, "You can't take away an act of rebellion without replacing it...hence, The Truth,"
they have made advertising history...not just with brilliant creative and execution...but with a brilliant INSIGHT.

How many of you out there are blessed with such insights on a daily basis?
Or have the manpower or talent or clients or budgets to produce those insights?

Until we have those, all we can really do is repackage old ideas, from old strategies the freshest way we possibly can.

I'm not excusing lazy advertising or lazy thinking or lazy execution.
We should all strive to polish our turds and old ideas the best we can.
But don't put all the blame on the creatives.
They can't do it all.
Nor should they have to.

So, next time you see an Account Planner...thank them.

elsontong's picture
elsontong
292 pencils

Eeeeew. Planner? Ewwwwww!!!!

lrobelo's picture
lrobelo
4 pencils

i really like it-

Guest's picture
Guest

Clever indeed. Good ad. As the others.

Rog's picture
Rog
6094 pencils

Bang.

>>>> Go Power >>>>

>>>> That's not an ad. THIS is an ad.

Rajib's picture
Rajib
369 pencils

Good Art direction.

....Method in Madness....

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

fan tastic work. easy but so straight to the point.

roberto gomez's picture
roberto gomez

Un gran concepto. muy minimalista.
Da gusto ver piezas donde el copy es la clave.

da envidia

Guest's picture
Guest

One Show...early 90's. Sorry man.

Guest's picture
Guest

in fact it read "Suicide.......murder"

xeeshan's picture
xeeshan
17 pencils

keep trying

fala fulani's picture
fala fulani
254 pencils

You know if it works why trash it? It may have been done in your world but not in mine so please, provide a link to the other ad so that we can all say yeah it has been done better or worse.

picktokyo's picture
picktokyo
1404 pencils

dude. It is really done before. in:

one show 1995 (volume 17)
number 48 Bronze
Art Director: Taras Wayner
Writer: Taras Wayner
Client: American Lung Association of Maryland
Agency: Earle Palmer Brown/ Bethesda

I can't show you any images, but if you happen to find out the book of one show 95 in your agency, that's the information.

Too bad really this ad really copies

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