The Roy Castle Lung Cancer Foundation, Passive Smoking: Shotgun

The Roy Castle Lung Cancer Foundation.

Advertising Agency: CHI and Partners, UK
Executive Creative Director: Ewan Paterson
Creatives: Wayne Robinson, Matt Collier
Copywriter / Art Director: Simon Hipwell
Typographer: Dan Beckett
Photographer: Paul Murphy
Illustrator: Ruth Ibbotson (5 a day)
Retouchers: Tag
Via: bestadsontv


Blessilda Mok's picture
Blessilda Mok
117 pencils

Seen that, done that.

Chough's picture
147 pencils

You've done that? Please share!

bknowlden's picture
3647 pencils

I love how everyone on here is like "Oh come on, give me a break, I had that in my student book." But yet no one ever posts all this glamorous award-winning work they've done...

hang-the-dj's picture
1262 pencils

Yep, I wanna see your version too.

scampolice's picture
86 pencils

You can't even walk your talk.

hang-the-dj's picture
1262 pencils

You talkin' to me?

Guest's picture

Yeah mister hot creative! funny thing we never saw yours.... Or was it shitty enough and didn't make it to fame?

Rhishi's picture

its really good.coz when u see it u feel like; yeh it can be the way it is. but when ur in procedure or you feel urself blank u cant think always in the same strikeing manner.

k-rocka's picture
428 pencils

I'm sorry, but i don't understand what you're trying to say.

Guest's picture

ewe! what are you a drunk surgeon? what r u trying to tell us?

kalpesh78's picture
2580 pencils

sorry done not by me but done by a lot of others a million times. stop lifting ideas. you might as well break into the cannes office and steal some awards..

go through you'll find it there.

ideas....30 minutes nahi toh free.

Patrizio's picture
164 pencils

Sorry, but this is not the same idea. It is better and a more clever observation than the others on coloribus.

kgeiger's picture
7209 pencils

I like it. Even if it's been done before. An in that case, I like the original too.

Bill Luz's picture
Bill Luz

Done, done and done!!! Come on guys, tell me something about the product than just play with the cigarettes. My friend had this Ad 10 years. Its there, have a look:

hang-the-dj's picture
1262 pencils

Didn't see it on the link dude.

Man, there are some haters out today.

I haven't seen this before so I like it.

DROGA55's picture
55 pencils

este si esta mejorcito vef

buena simon

tis is a ad no is de ad

p1t's picture

layout shadow suck

mara's picture
64 pencils

Shotgun is best of the 3...can't say the same for the other 2 though...those who claim it has been done cannot provide proof against the shotgun though.

oshe's picture
852 pencils

this is fuckin good


jon moreno's picture
jon moreno

haist.. thats it?

errr.. im not a professional in this line of work, but i really like to evaluate advertising arts. So pls excuse my thoughts.

Guest's picture

Ok, I'm looked at these links you all are posting and yes, there is a similarity. I can not deny that, but the idea is a great one. And it is not the same. A star and a cross symbol on a cigarette does not make it the same. In fact, I think the way it was "re-done" as you all are saying it has been done here, is better, cleaner and a quicker GET. The illustration one with the tallys crossed out, I haven't seen that one. And it still is a quick GET.

We're supposed to be giving good criticism. If you don't like the ad, that's okay. But give reasons and then propose questions to the submitter of the ad on how to look at the problem they were trying to solve in a more creative way. For example, Did you try to use other symbols of smoking like an ash tray, or whatever?

The point is: Be constructive not mean.

Guest's picture

WITH YOU ALL THE WAY. There's way too much meaness on here.

saidukaringa's picture
275 pencils

can I say a joke?
the copy is superb.
they say that "it is a shotgun"!! (where?)

Saidu Karinga
The Idiot

Fahed GN's picture
Fahed GN

very nice .........

Guest's picture

Good ad. As the others.

Rog's picture
6092 pencils


>>>> Go Power >>>>

>>>> That's not an ad. THIS is an ad.

Guest's picture

...long time no see

Rajib's picture
369 pencils

Very Nice.

....Method in Madness....'s picture
1021 pencils

so simple but so great.
but the shadow is a little over the top.

Pitts's picture

Just because someone has done an anti-smoking ad with a cigarette as the main visual before, doesn't make this an old idea. Shit I've done car ads with just a car and a headline...Does that mean I've ripped off Bill Bernbach?
The argument about this ad, as nice as it looks, should be about how emotive it is. Does it change perceptions? I think not.

Guest's picture

maybe it's okay for you to rip off bill bernbach. i think it's wrong.
this ad is kinda nice though. haven't seen it before. the visual's a tad too forced but it's okay.

Guest's picture

great! I love it

vinod gajghate's picture
vinod gajghate
2 pencils

so simple but so great thought behind.
ggod execution
but the shadow is spoiling the scene.

i like it, great...

Guest commenter's picture
Guest commenter

yo this is so sad. i was lookin for a pic for my science project and i actually see all of you getting worked up about some stupid pic. get a life faggots

Guest's picture

The only reason I found this site is for a paper I have to do. I can't believe there are so many losers that get off to this shit.

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