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The Roy Castle Lung Cancer Foundation, Passive Smoking: Shotgun
The Roy Castle Lung Cancer Foundation.
passivesmokingkills.org
Advertising Agency: CHI and Partners, UK
Executive Creative Director: Ewan Paterson
Creatives: Wayne Robinson, Matt Collier
Copywriter / Art Director: Simon Hipwell
Typographer: Dan Beckett
Photographer: Paul Murphy
Illustrator: Ruth Ibbotson (5 a day)
Retouchers: Tag
Via: bestadsontv
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Comments
Seen that, done that.
You've done that? Please share!
I love how everyone on here is like "Oh come on, give me a break, I had that in my student book." But yet no one ever posts all this glamorous award-winning work they've done...
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brandon
www.brandonknowlden.com
Yep, I wanna see your version too.
You can't even walk your talk.
You talkin' to me?
Yeah mister hot creative! funny thing we never saw yours.... Or was it shitty enough and didn't make it to fame?
its really good.coz when u see it u feel like; yeh it can be the way it is. but when ur in procedure or you feel urself blank u cant think always in the same strikeing manner.
I'm sorry, but i don't understand what you're trying to say.
ewe! what are you a drunk surgeon? what r u trying to tell us?
sorry done not by me but done by a lot of others a million times. stop lifting ideas. you might as well break into the cannes office and steal some awards..
go through www.coloribus.com you'll find it there.
ideas....30 minutes nahi toh free.
Sorry, but this is not the same idea. It is better and a more clever observation than the others on coloribus.
I like it. Even if it's been done before. An in that case, I like the original too.
Done, done and done!!! Come on guys, tell me something about the product than just play with the cigarettes. My friend had this Ad 10 years. Its there, have a look: http://marcelolagoa.multiply.com/photos/photo/1/21.jpg
Didn't see it on the link dude.
Man, there are some haters out today.
I haven't seen this before so I like it.
For Cancer Foundation's ad it doesn't matter if it's ever done before. Doing something is better than watching and complain.
Something special is coming this way.
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este si esta mejorcito vef
buena simon
tis is a ad no is de ad
layout shadow suck
Shotgun is best of the 3...can't say the same for the other 2 though...those who claim it has been done cannot provide proof against the shotgun though.
this is fuckin good
··o.s.h.e··
haist.. thats it?
errr.. im not a professional in this line of work, but i really like to evaluate advertising arts. So pls excuse my thoughts.
Ok, I'm looked at these links you all are posting and yes, there is a similarity. I can not deny that, but the idea is a great one. And it is not the same. A star and a cross symbol on a cigarette does not make it the same. In fact, I think the way it was "re-done" as you all are saying it has been done here, is better, cleaner and a quicker GET. The illustration one with the tallys crossed out, I haven't seen that one. And it still is a quick GET.
We're supposed to be giving good criticism. If you don't like the ad, that's okay. But give reasons and then propose questions to the submitter of the ad on how to look at the problem they were trying to solve in a more creative way. For example, Did you try to use other symbols of smoking like an ash tray, or whatever?
The point is: Be constructive not mean.
WITH YOU ALL THE WAY. There's way too much meaness on here.
can I say a joke?
the copy is superb.
they say that "it is a shotgun"!! (where?)
Saidu Karinga
The Idiot
very nice .........
Good ad. As the others.
Ka-Boom!
>>>> Go Power >>>>
...long time no see
Very Nice.
....Method in Madness....
so simple but so great.
but the shadow is a little over the top.
Just because someone has done an anti-smoking ad with a cigarette as the main visual before, doesn't make this an old idea. Shit I've done car ads with just a car and a headline...Does that mean I've ripped off Bill Bernbach?
The argument about this ad, as nice as it looks, should be about how emotive it is. Does it change perceptions? I think not.
maybe it's okay for you to rip off bill bernbach. i think it's wrong.
this ad is kinda nice though. haven't seen it before. the visual's a tad too forced but it's okay.
great! I love it
so simple but so great thought behind.
ggod execution
but the shadow is spoiling the scene.
i like it, great...
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