The Roy Castle Lung Cancer Foundation, Passive Smoking: 5 a day

Passive smoking kills 5 people a day.
The Roy Castle Lung Cancer Foundation.

Advertising Agency: CHI and Partners, UK
Executive Creative Director: Ewan Paterson
Creative: Wayne Robinson
Copywriters / Art Directors: Simon Hipwell, Matt Pam
Typographer: Dan Beckett
Photographer: Paul Murphy
Illustrator: Ruth Ibbotson
Retouchers: Tag
Via: bestadsontv

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kalpesh78's picture
2580 pencils

sorry done not by me but done by a lot of others a million times. stop lifting ideas. you might as well break into the cannes office and steal some awards..

go through you'll find it there.

ideas....30 minutes nahi toh free.

ideas....30 minutes nahi toh free.

Pombooie's picture
407 pencils

Kalpesh78 you're an idiot! The idea isn't lifted. Similar doen't mean the same - at least not here in my agency. Think before you type mate - it'll save you a lot of angst.

Oh and by the way, it's incredibly rude to even suggest that creatives are stealing ideas. So to put it bluntly - keep your gob shut!

pk's picture

Kalpesh r u nuts! The one on is this one...for the roy castle cancer foundation...
I dont know how can u say this is lifted..

saidukaringa's picture
273 pencils GOD... forget others... this is a new idea only... but there is/was many other ideas too... about smoking(passive).
people are thing whenever they see something about smoking it is old idea......... am I right :)
any way idea is very bood.

Saidu Karinga
The Idiot

Guest's picture

Good ad. As the others.

Rog's picture
6094 pencils

Like it. Even using the campaign ciggy shot... with the lines.

>>>> Go Power >>>>

>>>> That's not an ad. THIS is an ad.

Chris's picture
1987 pencils

hows the weather down there mate

Rog's picture
6094 pencils

Clearing, mate... after a huge front called Geelong ripped through. :)

>>>> That's not an ad. THIS is is an ad.

>>>> That's not an ad. THIS is an ad.

Uninvited Guest's picture
Uninvited Guest

" Passive smoking kills 5 people a day."

the visual shows only 4 lines struck...means 4 killed.
whos the fifth one ???????

dont tell me its the one who is smoking (i think this layout says that only)////
cz the one who is smoking , is not "passive smoking".

Guest's picture

brilliant..........hands down.........

Guest's picture

Could have been better art directed. Look at the two long horizontal lines. They are exactly the same. Jeez, that's what you get for using Tag:

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