The Roy Castle Lung Cancer Foundation: Deathbed

Advertising Agency: CHI&Partners, London, UK
Creative Director: Ewan Paterson
Art Director: Dave Masterman
Copywriter: Ed Edwards
Photographer: Stock
Designer: Kylie McLean

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29 comments

icanthink's picture
icanthink
270 pencils

print advt??????
BAD :(

Guest's picture
Guest

fuckin great!

the Pun-isher's picture
the Pun-isher
228 pencils

Smoking kills. Duh??

Sorry, that wasn't nice, but come on, It's 2009.

NastyJester's picture
NastyJester
744 pencils

Agreed. I smoke like a prison bitch, and I know what it's doing to me. Everyone knows what it does. The Roy Castle Lung Foundation needs to explain what they're doing to help us unfortunate, black-lunged souls, and also point people in the right direction to make a donation.

LeeHarvey's picture
LeeHarvey
3045 pencils

Good one!

pork_eater's picture
pork_eater
662 pencils

Lee !! Did someone hack your account ? Or are you a points-whore ? ;)
I had so much appreciation for your wise comments so far...
Just kidding, but I can't help thinking it's a bit too easy.

LeeHarvey's picture
LeeHarvey
3045 pencils

Damn I must have been sleeping....
In fact you're right, I'm a whore NONO just kidding
on second thought it IS a bit easy.
And we all know smoking kills
Thx Porky

Ad_boy's picture
Ad_boy
54 pencils

It's awesome.

_______,
^ ^

Guest's picture
Guest

wow. so insightful. smoking will kill you. duh.

Guest's picture
Guest

chilling!

Guest's picture
Guest

Very good campaign. Deserve a better photo, the actual one is very ugly.

Guest's picture
Guest

This is not a cmpaign, it's just a print u DUMBASS! a campaign is a a series of prints, ads or whatever that reunited can possibly make awareness of something or intend to bring the consumer to a product... think about it

sodomy's picture
sodomy
262 pencils

Campaign.......not cmpaign...^^

Guest's picture
Guest

goooooooooooooooooodd

Guest's picture
Guest

Is that "good" or "god..."?

sirvan's picture
sirvan
29870 pencils

Let's see, what else can we make look like a fag...

+++

"I love some things, and don't love some other things."

izmild's picture
izmild
770 pencils

Good idea! Inspiratif!

Guest's picture
Guest

super simple. but could use a smaller pillow.

ADcoke's picture
ADcoke
160 pencils

nice

Guest's picture
Guest

We know smoking kills. Now what?

Guest's picture
Guest

a simple nice idea

Guest's picture
Guest

Nice

Guest's picture
Guest

Really pathetic. Most who are praising this ad are arrogant, racist British White Males who has kept the London ad industry creative by awarding each other. It can't be creative only because it is from London. I have seen better work coming out of Laos. The London ad industry should stop giving each other hand jobs.

Guest's picture
Guest

I got it at a glance, so that's good. I think it could have used copy that was a little more compelling.. I dunno.. Something Sun Tzuish, "if we don't change, we will arrive where we're going." I saw a cool idea at ihaveanidea.org where they put stickers that mimicked open coffins on benches where smokers were likely to sit.
Fact is, you want smokers to stop smoking, you had better scare the shit out of them. Remember those ads like six years back where the surgeon general would squeeze some internal organ of a smoker they'd autopsied and all this yellowy black stuff would come out? Or when they'd show a black lung?

manu adithya's picture
manu adithya
82 pencils

good!

DarkSide's picture
DarkSide
1068 pencils

Good idea.
Well executed.

Too bad that the "thing that looks like other thing" formula was dead 7 years ago...

Guest's picture
Guest

We know smoking kills.
No one gives a fuck.
we need to repeat this message over and over again.

Good thing you guys came up with this Idea. not brilliant, but really really good :)
Thumbns up.

CurryJ's picture
CurryJ
955 pencils

um?

================================================
I think; therefore I am

Guest's picture
Guest

It's ok.

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