The Roy Castle Lung Cancer Foundation: Deathbed
Advertising Agency: CHI&Partners, London, UK
Creative Director: Ewan Paterson
Art Director: Dave Masterman
Copywriter: Ed Edwards
Photographer: Stock
Designer: Kylie McLean
29 Comments
print advt??????
BAD :(
fuckin great!
Smoking kills. Duh??
Sorry, that wasn't nice, but come on, It's 2009.
Agreed. I smoke like a prison bitch, and I know what it's doing to me. Everyone knows what it does. The Roy Castle Lung Foundation needs to explain what they're doing to help us unfortunate, black-lunged souls, and also point people in the right direction to make a donation.
Good one!
Lee !! Did someone hack your account ? Or are you a points-whore ? ;)
I had so much appreciation for your wise comments so far...
Just kidding, but I can't help thinking it's a bit too easy.
Damn I must have been sleeping....
In fact you're right, I'm a whore NONO just kidding
on second thought it IS a bit easy.
And we all know smoking kills
Thx Porky
It's awesome.
wow. so insightful. smoking will kill you. duh.
chilling!
Very good campaign. Deserve a better photo, the actual one is very ugly.
This is not a cmpaign, it's just a print u DUMBASS! a campaign is a a series of prints, ads or whatever that reunited can possibly make awareness of something or intend to bring the consumer to a product... think about it
Campaign.......not cmpaign...^^
goooooooooooooooooodd
Is that "good" or "god..."?
Let's see, what else can we make look like a fag...
+++
"I love some things, and don't love some other things."
Good idea! Inspiratif!
izmild
http://uniquetvcomm.blogspot.com
super simple. but could use a smaller pillow.
nice
We know smoking kills. Now what?
a simple nice idea
Nice
Really pathetic. Most who are praising this ad are arrogant, racist British White Males who has kept the London ad industry creative by awarding each other. It can't be creative only because it is from London. I have seen better work coming out of Laos. The London ad industry should stop giving each other hand jobs.
I got it at a glance, so that's good. I think it could have used copy that was a little more compelling.. I dunno.. Something Sun Tzuish, "if we don't change, we will arrive where we're going." I saw a cool idea at ihaveanidea.org where they put stickers that mimicked open coffins on benches where smokers were likely to sit.
Fact is, you want smokers to stop smoking, you had better scare the shit out of them. Remember those ads like six years back where the surgeon general would squeeze some internal organ of a smoker they'd autopsied and all this yellowy black stuff would come out? Or when they'd show a black lung?
good!
Good idea.
Well executed.
Too bad that the "thing that looks like other thing" formula was dead 7 years ago...
I comment the comments
We know smoking kills.
No one gives a fuck.
we need to repeat this message over and over again.
Good thing you guys came up with this Idea. not brilliant, but really really good :)
Thumbns up.
um?
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I think; therefore I am
It's ok.