cooties's picture
180 pencils

Really cool.

mahi_dhk's picture
90 pencils

It's really jush...


Desi's picture
1052 pencils

10 creatives for one Book Store ad? Seems like everyone wants their share of pie at the Cannes.
On a serious note, i don't get the idea. I know that 'maps' tend to get awards all the time (Ogilvy Delhi got gold for Discovery with a map, and BBC got gold as well), but this one is streching the map too far.

So what are we trying to say? Nelson Mandela is for SA but his book is for the rest of the world (excluding south africa).

popdistortion's picture
1594 pencils

This is really all a bit far off. The last one (Hitler) is a bit humorous at least.
Oh, and why is the map hand colored? What is this? Paint by numbers? A childrens book?

Desi's picture
1052 pencils

Hand colored for D&AD. In fact this ad didn't even need an illustaror as this could be a photocopy of a B/w print (which it probably is) and hand colored for that 'effect'.

I have similar stuff from Miami ad guys and art/copy/illustration all done by one guy.

hard to belive that this ad needed 1 CD, 2 CW, 2 ADs and 4 illustrators.

However I wouldn't be surprsied if this wins at the awards.

ChuckNorris's picture
834 pencils

Maps have been done to death. And really well.

So...no, this ad sucks.

the.adnerd's picture
160 pencils

somebody pleeeease explain the idea?

ming the merciless's picture
ming the merciless
190 pencils

These people had a lot of influence where they lived (the red part) but had bigger plans to change the world, which they wrote about in ther books.

For example Hitler took over part of Europe and Africa but in his book he had planned to take over the world.

act's picture
535 pencils

Someone did way better than this with the flags and got themselves tons of gold pencils.

geraldanith's picture
97 pencils

Guys I know this is O&M's work and I know you are all ready to scrutinize their work whenever their ads get posted! But why? If its good enough appreciate

fifthbullet's picture
188 pencils

i can't find out what's good about this ad, mind explain?

ming the merciless's picture
ming the merciless
190 pencils

Um, I think people are saying it ain't great. If this puppy was destined for greatness they'd have art directed it real stylie. It is a bit derivative of the flags campaign but a different thought, but nowhere near done as nice.

Don't immediately assume it gets bagged because it's from O&M. Perhaps you work there?

kc_brock's picture
703 pencils

those flag ads were better.

it's hilarious that it took 4 illustrators to color this.

"ok now, you each get one crayon, go!"


cooties's picture
180 pencils

so have you found out what's bad about this ad?

Desi's picture
1052 pencils

Dear Geraldanith,

We love O&M (India) and Piysuh Pandey is the best thing to happen to Indian advertising. We also started loving JWT india (But some of their work posted here really suck as well). But this is a forum and lot of good people have got bollocking on this forum, also since we measure O&M India aganist their high benchmark. On the other hand don't we all expect great work from Industry leaders. Lot of younsters here look upto you guys dude.

cooties's picture
180 pencils

yak yak yak yak yak yak yak cmon what is this? he he he, four illustrators to colour this ****! yak yak yak yak yak yak yak yak yak yak cmonn, maps are done to death yak yak yak yak yak yak yak yak yak maps again? oh no yak yak yak yak somebody did it with flags and did it better yak yak yak yak yak yak yeah i agree. flags were better yak yak yak yak yak yak yak yak yak yak yak yak i love you guys but show me some great work...youngesters look up to you guys yak yak yak yak yak yak yak yak yak yak (****, why didn't i do this campaign?)

life_joke's picture
103 pencils

an ad that generates so much of eDiscussion most definitely has something in it. but i'm yet to find it out.

get_tune_with_me's picture
66 pencils

not so well directed!!

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