The Read Foundation: Imagination, Sherlock Holmes

Use your own imagination

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Creative Directors: Martin Mercado, Demian Veleda
Art Directors: Matias Varise, Cristian Delzart
Copywriter: Manuel Gomez Dodero
Illustrator: Cristian Delzart
Published: March 2011

9 comments

starmiyu's picture
starmiyu
8 pencils

I really like it!

bakamono's picture
bakamono
1004 pencils

Whats a nike logo gota do with this?

because therefore it is

Martijn's picture
Martijn
1896 pencils

I like it, but this one is really close (and better in my opinion): http://bit.ly/lNjgiE

shahidali's picture
shahidali
4067 pencils

Great opportunity lost. Like the idea but the execution messed it up. You don't need so many pipes to elaborate on the freedom of imagination. A few with distinction would have sufficed. Too small and grinned visuals have failed to give prominence to the different pipes and have marred the execution.
It could have been so better with six or seven distinct pipes and the same copy.
Like the choice of old book cover though. Gives the retro effect.

shahid

ace85le's picture
ace85le
3939 pencils

Not as good as the whale one. I mean, whales can really come in various forms. But a pipe? Come on. A bit forceful to include pipes of pink and blue for Sherlock Holmes isn't it.

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NataliaLima's picture
NataliaLima
1380 pencils

This one really got me thinking. How come no one realized the book cover says Seherlock?

Billoughsby's picture
Billoughsby
5091 pencils

Ceci n'est pas une pipe

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dr_alfonso_bremel's picture
dr_alfonso_bremel
179 pencils

there´s a nike logo

Glut's picture
Glut
3947 pencils

the best of this ads is the tone.

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