The Quebes Institute of Graphic Communications: Mermaid

As farfetched as a world without printing

Advertising Agency: TAXI, Montreal, Canada
Executive Creative Director: Dominique Trudeau
Creative Director: Alexandre Gadoua
Art Director: Martin Baron
Copywriter: Karine Bouchard
Account management: Jessica Wong, Rachel McGibbon
Planner: Andréa Fortin
Agency producer: Sophie Carrières, Jacques Latreille
Retouch: Maurice Gervais
Infographe: Patrick Saunders, Laurent Trudel
Photography: Christian Tremblay

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4 comments

ace85le's picture
ace85le
3939 pencils

Hmmm a little too far-fectched maybe.

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Rick Munster's picture
Rick Munster
6 pencils

That was also my opinion... but after reading the copy, it makes sense (I'm a copywriter after all).
For me, the fact it is farfetched is what makes it fun.

clearsky1989's picture
clearsky1989
429 pencils

Fishy

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

i like

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