The Quebec Federation of Family Doctors: Mirror

When she suffers and doesn't have access to a family doctor, her whole family suffers.

In Quebec, more than 3 million people are without access to a family doctor. When someone lack access to a family doctor, all his family suffer. Without government funding, this situation will continue to deteriorate.

Advertising Agency: BCP, Montreal, Canada
Executive Creative Director: Étienne Bastien
Art Director: Jonathan Rouxel
Copywriter: Étienne Bastien
Agency Producer: Frédérique Bissonnet
Account manager: Jean-Louis Dufresne
Account supervisor: Ginette Villiard
Graphik designer: Marc Bilodeau
Production House: la cavalerie
Photographer: Jean Malek
Productrice: Marie-Josée Larocque
Set designer: Susan MacQuarrie

April 2011


henito's picture
560 pencils

Sorry guys. Exact same thing:
And this is a Cannes winner. You need to improve your research!

Ethan Base's picture
Ethan Base
227 pencils

I love the intensity. The art direction is impeccable.

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