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Published/Aired: 
April 2011
Description: 

In Quebec, more than 3 million people are without access to a family doctor. When someone lack access to a family doctor, all his family suffer. Without government funding, this situation will continue to deteriorate.

When she suffers and doesn't have access to a family doctor, her whole family suffers.

Advertising Agency: BCP, Montreal, Canada
Executive Creative Director: Étienne Bastien
Art Director: Jonathan Rouxel
Copywriter: Étienne Bastien
Agency Producer: Frédérique Bissonnet
Account manager: Jean-Louis Dufresne
Account supervisor: Ginette Villiard
Graphik designer: Marc Bilodeau
Production House: la cavalerie
Photographer: Jean Malek
Productrice: Marie-Josée Larocque
Set designer: Susan MacQuarrie

Comments (5)

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Highest Rated

MidasTouch's picture
MidasTouch
Activity Score 1024

I like it.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Ethan Base's picture
Ethan Base
Activity Score 227

I love the intensity. The art direction is impeccable.

RonVerse's picture
RonVerse
Activity Score 207

the art direction really captures my attention. Having a family in a hospital bed like that is truly original. This is much better than the fall idea because the concept comes across quicker and is more powerful. Great work!

tarekanwer's picture
tarekanwer
Activity Score 70

great work

MidasTouch's picture
MidasTouch
Activity Score 1024

I like it.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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