The Pink Line: Telephone
Help is close. Call 0637518261
The Pink Line helps and supports women being victims of violence and abuse.
Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci, Juan Carlos Rodriguez
Art Directors: Arturo Vittorioso, Clarissa Biaggi
Copywriter: Jorg Riommi
Photographer: Giuseppe Di Vita


13 Comments
I like...
Although on the other hand it looks like the bad guy is watching you through the holes. Spooky.
i definately agree...kind of creepy, although, it grabs you, and works really well
good idea ! maybe it woud be less spooky if it was in pink and not in black (but then again maybe it would be less serious)
The horror! It doesn't convey any idea or imminence of rescue or hope, but rather seclusion and agony. Instead of opening it up they portray confinment. And is it just the ads that pop around here or italian adv. is just plain awful?
peeping hole + phone holes = help line?
weird logic, creepy art direction, fair concept.
i like that, clever and stight on the problem.
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Advertising pass, pasta remain...
Really poor and old-style.
me gusta la idea! no se si es 100% clara para quien no le presta tanta atencion a los avisos publicitarios...pero me gusta!
la idea esta buena pero tenia para ser explotada
Jorge Bryson
that's ok
Karim
I really like the thought behind this...
No idea's too bad...
Nice thought... maybe if the holes were just a bit larger...
Most times, worst enemies used to be best friends...
Sold.
>>>> That's not an ad. THIS is an ad.