The Orange Apple: Eye boner

The brief was The Orange Apple retouching is exciting to the eye.

Advertising Agency: DDB Canada, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Art Director: Chris Moore
Copywriter: Jarrod Banadyga
Photographer: The Orange Apple
Retouching: The Orange Apple
Published: May 2009

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107 comments

bknowlden's picture
bknowlden
3647 pencils

so gross.

Guest's picture
Guest

And what about the right eye? He is impotent?

opridai's picture
opridai
9 pencils

Fantastic .... Keep it up!

Gearbox's picture
Gearbox
120 pencils

Ewwww, horrible. Was this the first thing they thought of?

Guest's picture
Guest

that's disgusting

Guest's picture
Guest

horrible taste

federo's picture
federo
781 pencils

oh my god

you had the chance to shine... you did´nt shine
you put a dick in a face

martois's picture
martois
67 pencils

I laughed out loud when I read this comment, my sentiments entirely, fair play to the agency for having the 'balls' to upload it, give em a big hand ;-)

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

Guest's picture
Guest

It's a pennis in the eye.

tenagros's picture
tenagros
2 pencils

It's a dick in the eye. Oh my God.

beigedogg13's picture
beigedogg13
76 pencils

One eyed willy!

Guest's picture
Guest

WHAT THE FUCKA!!!!!!!!!!
SHIIT, WITHOUT ONE END!

Guest's picture
Guest

That is fucking disgusting

Guest's picture
Guest

looks like a penis.

proverbialthought's picture
proverbialthought
278 pencils

Looks like an erect penis. Probably on purpose. I guess the underlying message here was, "Our retouching will leave you f**ked in the head!"

Guest's picture
Guest

Terrible !!!!
Bizzarr
Horrible!

elyoshiro's picture
elyoshiro
545 pencils

Si a nadie le gusta lo que ve, ¿por qué va a gustarle la marca?
no, no,

Guest's picture
Guest

i just feel bad for the retoucher

Guest's picture
Guest

the only way for this to be worse is to make the guy hitler...seriously, WTF??

Guest's picture
Guest

I'm thinking George Bush.

Guest's picture
Guest

Funny you say that. The original comp had Hitler in it, but then we asked ourselves: is Hitler with a sweet eye-rection too much? Are we taking this too far?

Guest's picture
Guest

It would work for KY campaign: "Oh my God! It slip through the other side!"

Guest's picture
Guest

Why is there only one eye? The guy is a pirate or something? Willy the One-Eye-Dick Pirate

Guest's picture
Guest

"Doctor, I think there is something in my eye..."

Ad_Man's picture
Ad_Man
828 pencils

so far the best comment. haha!
the ad? disgusting.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Emran Hayat's picture
Emran Hayat
832 pencils

lolzzzz... cant stop my self laughing.u such a joka dude :op

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

Don't fu**** up your vision. See a doctor.

Guest's picture
Guest

"Boing!"

Guest's picture
Guest

LOL

Guest's picture
Guest

O velho truque do olho duro.

Guest's picture
Guest

Easily one of the worst I've seen on here. Lowbrow and crass. It's like student work, only worse.

Guest's picture
Guest

"The brief was The Orange Apple retouching is exciting to the eye."

did u really have to take the brief so seriously?

Guest's picture
Guest

why just one eyerection??????

Guest's picture
Guest

Horroroso!

Guest's picture
Guest

Eye Boner. I really hope that posting this was cathartic.

Chunk's picture
Chunk
32 pencils

Funny in a 'schoolboy giggle' way - but an awful, awful ad. Should have stuck this on the wall of your office.. in the 'stupid ideas' section. Not on the interweb.

I find it imposssible to believe that DDB Canada would bother actually making it.

Guest's picture
Guest

ohhhhhh!.......this is ads for doctor vijana. ha>>>ha

Guest's picture
Guest

ojo de pene o pene de ojo

Guest's picture
Guest

Seriously, I wouldn't be surprised if people lose their jobs over this ad.

Guest's picture
Guest

Oy, Canada...

ginu's picture
ginu
140 pencils

Horrible, ughhhhh......

Notorious's picture
Notorious
631 pencils

yuck

outsmart me, if you can

stitchy's picture
stitchy
779 pencils

this is by far the most hated ad EVER!

vanburnvinit's picture
vanburnvinit
70 pencils

Sponsored by Viagra eye drops........ disgusting ad though!!!!!! bad!

ginu's picture
ginu
140 pencils

Ivan, can you please remove this F'n thing out here....

Devilfish's picture
Devilfish
6 pencils

Haah...a substitute in case nature's endowment doesn't work!!

vurtomatic's picture
vurtomatic
364 pencils

My eye,
my eye!

Spare us!

Adaddicted's picture
Adaddicted
3435 pencils

This could be Chris Moore's reaction ; P

withalltherespects

Guest's picture
Guest

Not surprisingly that was my reaction.

Guest's picture
Guest

This is not an add this is shit

Guest's picture
Guest

So that's what "skullf******" looks like.

drunk dave's picture
drunk dave
1066 pencils

If you look at the scamps in the back you'll see this is their best idea... scary huh?

Guest's picture
Guest

Eeeeeew!!!

Guest's picture
Guest

take it in your ass!

MangoBomb's picture
MangoBomb
4 pencils

If you experience an eye erection lasting more than four hours...

Just what we needed — another penis joke. And actually not a very good showcase for retouching talent either.

Guest's picture
Guest

Worst print ever....

Emanresu's picture
Emanresu
2150 pencils

If I had to photo manipulate a phallus--or even try and push an idea such as this through the conceptual stage--I would quit. What confuses me is that this Digital Imaging group has some pretty nice pieces. I guess it goes to show that a nice image can only go so far if there is no idea to push it. I wonder if the people who were behind this ad and idea drive around in a car with no tires.

Guest's picture
Guest

Por el amor de Dios quiten esto !!! jaaa

Guest's picture
Guest

10 year old boy scouts like this one.

Guest's picture
Guest

That is the retoucher looking at his own work. When I met him, he seemed so arrogant and into himself that I'm sure his entire body goes erect when gawks at his portfolio!

Guest's picture
Guest

By the looks of it DDB came up with the idea and not the retoucher, and as gross as it may be it seems to be doing a pretty good job at getting attention. I have also met the retoucher and did not get that impression, if anything it's comments like this that are arrogant.

Guest's picture
Guest

I thought it was funny, but I did it. So I guess that would make sense.

Guest's picture
Guest

The Brief said something like this:

Make something so bad and gross that it will make everybody in AOTW mad so then we can laugh at the comments they write.

MISSION ACCOMPLISHED

Guest's picture
Guest

Mad? This is making people mad? Really?

surrupu's picture
surrupu
25 pencils

I am not sure if mad is the word I was looking for. English is my third language so I don´t know it so well yet.

Wordnerd's picture
Wordnerd
6662 pencils

yes it is. funny some bad ads are getting so many comments. although i don't like it, i wonder if it is even bad. there are so called great ideas that people don't give a shit about

CurryJ's picture
CurryJ
955 pencils

Holllllyyyy Shiiiiiit!!!

================================================
I think; therefore I am

Guest's picture
Guest

best comment rver!

"you had the chance to shine... you did´nt shine
you put a dick in a face"

adsoftheworld should create a new category of "best comment of the month"

g

Guest's picture
Guest

So his head is the ball(s). yuck.

Guest's picture
Guest

I did not have sexual relations with that eye

Monica L.

pedrocajueiro's picture
pedrocajueiro
30 pencils

Grosseiro, de mau gosto.

el d1eg0's picture
el d1eg0
588 pencils

Your parents must be so proud.

Guest's picture
Guest

Apparently the photos are not that great. The dick didn't come.

Guest's picture
Guest

I can see how this would be an advantage in some cases. Screw and lick all at the same time.

Shit-ass ad idea, though.

Guest's picture
Guest

i bet ladies would like that... its close to the mouth... double action!

patUDAY's picture
patUDAY
436 pencils

These comments are really creative. Work??? Worst than shit.

UDAYpatwardhan@+91 22 98206 54722

patUDAY's picture
patUDAY
436 pencils

This is actual 'CHAKSHU-CHODAN'.

UDAYpatwardhan@+91 22 98206 54722

Guest's picture
Guest

i liked this word 'CHAKSHU-CHODAN'.

Guest's picture
Guest

i liked this word 'CHAKSHU-CHODAN'. goes with the ad......haha

Guest's picture
Guest

q merda é essa!!!

Readymade72's picture
Readymade72
20 pencils

Nope.

Guest's picture
Guest

The writer on this should go back to the prairie town he came from.

Guest's picture
Guest

What the Fk ?......DDShit

Guest's picture
Guest

I didn't know frat boys purchased retouching services. Surely the only target market for this....

Guest's picture
Guest

you need to cover it with a condom, nyahahahha, the eye's going to ejaculate . . . . good one!

Jayybi

tacaz0n's picture
tacaz0n
64 pencils

The result of an untreated Pink Eye infection.

tacaz0n's picture
tacaz0n
64 pencils

This ad made my eye boner shrink.

talkingisfree's picture
talkingisfree
2572 pencils

WTF?????

Guest's picture
Guest

Okay, so you've shown us a concept for eye-popping imagery which was really gross. Please don't do a sequel to this for 'eye opening' imagery. I will be equally disgusted.

Guest's picture
Guest

Imagine the eye after the erection

bad astronaut's picture
bad astronaut
544 pencils

That is so wrong that I laughed. It is disgusting but it's nice to see a warped ad like that.

Guest's picture
Guest

looks like a penis!

Wordnerd's picture
Wordnerd
6662 pencils

Haahahahahhaaaaaa! Good one!

ashish.kalpund's picture
ashish.kalpund
42 pencils

wtf? so gross!!!!

Emran Hayat's picture
Emran Hayat
832 pencils

Sorry dude... surgery went wrong. now u can clearly look inside vagina world.

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

Crap-o-la. A two minute job, just like the time it takes those DDB frat boys to play 'cum on a cookie' when they aren't coming up with shit like this. Not worth the electricity used to make it.

Not so much disgusting as just plain pointless. An insult and embarrassment to DDB Canada.

Guest's picture
Guest

Great! For the Photoshop Disasters' site.

Guest's picture
Guest

Why didn't someone say "Epic Fail" somewhere in the comments? I'm a little let down by this. The work is so worthy of that cherished internet meme.

Guest's picture
Guest

pico en el ojo

XD

Guest's picture
Guest

what happens if a woman looks at rethouched pic? an eyevagina?

crispymoore's picture
crispymoore
103 pencils

Eye clit boner.

Guest's picture
Guest

I think its funny. I also think it's ironic that all these people putting this ad down for being a sophmoric dick joke, are resorting to sophmoric dick jokes themselves.

At least it got some attention.

Osama Nofal's picture
Osama Nofal
196 pencils

Regards,
Osama Nofal

bslayout's picture
bslayout
39 pencils

OMG!!

-10

a_vision_z

Boxey's picture
Boxey
8885 pencils

So wrong in all the wrong ways.

aldric.abvg_adsoftheworld's picture
aldric.abvg_ads...
2 pencils

Cock eyed Joe?... smh

raxisanneace's picture
raxisanneace
45 pencils

I'll give it 10/10 in regards to its shock factor, truly disturbing. If they added 'The Orange Apple retouching is exciting to the eye' as mentioned, it would be more understandable.

;3

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