The North Face: Escape the city, 3
Advertising Agency: Saatchi & Saatchi Manila, The Philippines
Creative Directors: Andrew Petch
Art Directors: Andrew Petch
Illustrator: Peter Raphael Mutoc
Copywriter: Bia Fernandez
Agency Producers: Rodel Quitain, Dennis Obien
23 comments
I really love the illustration.
great style overall
Quite really.
nice
Good illustration but easy idea.
I have to say I agree. Illustration is just perfect!
Idea 's good as well.
Great.
Great stuff guys.
Great art!
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makes u stop.
makes you take a look.
does its job!
they showed me a picture & i laughed
dignity has never been photographed
makes u stop like a bad car accident.
nice one !
8.5/10
radical
lame lame lame Did I mention it was lame?
bad illustration
Remind me a print ad donde before. A bycicle in the front and a city-moster behind. Maybe Honda´s ad.
Byte!
weak concept
Agree... The Illustration is really cool. The concept is weak and it feels done to me.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
lucky the illustration is contemporary.
hey buddy lovely Illustration and Idea toooo....
hey lovely Illustration and Idea toooooooooooo......
Me is vipin
Great illustration and concept is clear and effective. Sure idea may have been done before but this is one of the best I've seen. I just feel bad for all the really insecure people who feel they need to excessively degrade ads to make themselves feel better.
Great Illustration !!
Live with Passion
If it's a great Idea, how come I am not persuaded of buying the product? Good illustration, bad ad!
Nice illustration. why an arthropod by the way?
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
awesome!
I think the concept is great as it is so very easily relatable and understandable at a glance... The North Face when you want to escape the city into Nature's arms-- what can be clearer?
More importantly, the idea may have been recycled but so are thousands of others, and the challenge lies in making them fresh every time you revive. So, yeah, perfect execution/illustration. Exquisitely done, Peter!
A thousand thank yous baby! I'm glad you liked it! (or them, the series I mean)
On the arthropod note... I dunno. We were thinking monsters and a spider was one of the more obvious choices (I'm guessing the spider is the arthropod). Bleh. I just had way too much fun with the execution.