PRESENTSFashion

The North Face: Escape the city, 3

Advertising Agency: Saatchi & Saatchi Manila, The Philippines
Creative Directors: Andrew Petch
Art Directors: Andrew Petch
Illustrator: Peter Raphael Mutoc
Copywriter: Bia Fernandez
Agency Producers: Rodel Quitain, Dennis Obien

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23 comments

Prof's picture
Prof
1453 pencils

I really love the illustration.

great style overall

Quite really.

Guest's picture
Guest

nice

Guest's picture
Guest

Good illustration but easy idea.

Klidesign's picture
Klidesign
209 pencils

I have to say I agree. Illustration is just perfect!
Idea 's good as well.
Great.

Great stuff guys.

mikeelrapido's picture
mikeelrapido
1929 pencils

Great art!

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tirthomitro's picture
tirthomitro
2742 pencils

makes u stop.
makes you take a look.
does its job!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

makes u stop like a bad car accident.

premc's picture
premc
917 pencils

nice one !

8.5/10

radical

Guest's picture
Guest

lame lame lame Did I mention it was lame?

Guest's picture
Guest

bad illustration

Byte's picture
Byte
327 pencils

Remind me a print ad donde before. A bycicle in the front and a city-moster behind. Maybe Honda´s ad.

Byte!

silvi's picture
silvi
4172 pencils

weak concept

Ad_Man's picture
Ad_Man
828 pencils

Agree... The Illustration is really cool. The concept is weak and it feels done to me.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Sydney based jake's picture
Sydney based jake
115 pencils

lucky the illustration is contemporary.

Guest's picture
Guest

hey buddy lovely Illustration and Idea toooo....

vipin's picture
vipin
148 pencils

hey lovely Illustration and Idea toooooooooooo......

Me is vipin

foxbc's picture
foxbc
29 pencils

Great illustration and concept is clear and effective. Sure idea may have been done before but this is one of the best I've seen. I just feel bad for all the really insecure people who feel they need to excessively degrade ads to make themselves feel better.

SoCH_TO's picture
SoCH_TO
953 pencils

Great Illustration !!

Live with Passion

Guest's picture
Guest

If it's a great Idea, how come I am not persuaded of buying the product? Good illustration, bad ad!

Migzter13's picture
Migzter13
973 pencils

Nice illustration. why an arthropod by the way?

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

gallo's picture
gallo
3 pencils

awesome!

Bouilloux Girl's picture
Bouilloux Girl
3 pencils

I think the concept is great as it is so very easily relatable and understandable at a glance... The North Face when you want to escape the city into Nature's arms-- what can be clearer?

More importantly, the idea may have been recycled but so are thousands of others, and the challenge lies in making them fresh every time you revive. So, yeah, perfect execution/illustration. Exquisitely done, Peter!

naghihimutuc's picture
naghihimutuc
82 pencils

A thousand thank yous baby! I'm glad you liked it! (or them, the series I mean)

On the arthropod note... I dunno. We were thinking monsters and a spider was one of the more obvious choices (I'm guessing the spider is the arthropod). Bleh. I just had way too much fun with the execution.

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