Criticism is stronger in the newspaper.
ANJ. National Newspaper Association.
Campaign for The National Newspaper Association to reassure the importance of the newspaper as a media that goes deep into the news.
Advertising Agency: F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Client: National Newspaper Association
Copywriter: Eduardo Lima
Art Directors: Luciano Lincoln
Creative Directors: Fabio Fernandes and Eduardo Lima
Photographer: Alexandre Ermel
Art buyers: Cristiano Godoy and Edna Bombini
Producers: José Roberto Jekl and Armando Ferreira